In this episode, Gabriella Borrero sits down with Deborah Jones, a fractional CFO, entrepreneur, and former corporate leader who transformed a pandemic layoff into the launch of her thriving financial consulting firm. Together, they break down the truth that most entrepreneurs overlook: if you want your business to grow, you need to know your numbers.

Deborah shares her journey from climbing the corporate ladder to becoming a sought-after consultant for small business owners. She opens up about navigating job loss, building a company rooted in partnership, and developing the financial skills that every entrepreneur needs but is rarely taught.

Listeners will learn how to
• understand the story their finances are telling
• track income and expenses with clarity and consistency
• approach pricing with confidence and strategy
• use financial software to support smarter business decisions
• recognize the difference a fractional CFO can make in long-term growth

Throughout the episode, Deborah reminds us of the mindset required to lead a sustainable business. High expectations, self-advocacy, clear financial goals, and community impact are not optional; they are the backbone of success.

This conversation is a must-listen for service providers, new entrepreneurs, and anyone ready to take control of their financial future. Gabriella and Deborah close the episode with an invitation to step into deeper clarity before the year ends through Deborah’s Year-End Financial Clarity Session.