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Novel Marketing

Novel Marketing

By: Thomas Umstattd Jr.
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About this listen

The longest-running book marketing podcast in the world. This is the show for writers who want to build their platform, sell more books, and change the world with writing worth talking about. Whether you self publish or are with a traditional house, this podcast will make book promotion fun and easy. Thomas Umstattd Jr. interviews publishers, indie authors, and bestselling traditional authors about how to get published and sell more books.

© 2026 Novel Marketing
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Episodes
  • How to Format a Book with Vellum
    Feb 11 2026

    Many authors assume book formatting is complicated, expensive, or something only professionals can handle.

    In ​this week’s episode​, I talk with Bryan Canter about why that assumption is outdated, and how tools like Vellum have changed what authors can do. If you’ve ever wondered whether you need to pay a pro or learn to format your book’s interior yourself, this conversation will give you clarity.

    In this episode, you’ll discover:

    • When you should format the book or reader magnet and when you should hire a pro
    • How Vellum can prevent common design mistakes
    • How you can update back matter, fix typos, add reader magnets as needed

    ​Listen to the episode​ or ​read the blog version​ to see how Vellum can save you money, time, and headache when formatting your next book or reader magnet.

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    44 mins
  • How Authors Can Stay out of Jail
    Jan 21 2026

    American Taxes, pay too little and you go to jail. Pay too much and you lose the money you need to reach more readers with advertising and promotion. If your records feel like a mess of Amazon deposits, Ingram payments, Kickstarter funds, affiliate income, coaching fees and dozens of random expenses you’re not alone.

    In this week’s episode, you’ll hear from a CPA who works specifically with authors, about how to handle bookkeeping and taxes with confidence. Seth Norris welcome to the Novel Marketing Podcast!

    • You’ll learn:
      A simple bookkeeping rhythm that prevents tax-time chaos.
      How the IRS decides if your writing is a business or a hobby.
      The most common mistake that costs authors the most money.

    Discover how to simplify your approach and how to avoid paying more taxes than you actually owe.

    If you want to keep more money for advertising, marketing, or feeding your family, stop treating taxes like a deadline of doom. Instead, listen in or read the blog version.

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    59 mins
  • Productivity Secrets from Bestselling Author Jerry B. Jenkins
    Jan 14 2026

    Do you ever feel like your book is taking forever to write?

    Maybe you’ve been working on the same manuscript for years, and then you look up and see other authors publishing a book a year, or more. How do they do it?

    In this week’s episode, I ask Jerry B. Jenkins that very question. He has sold more than 73 million books, including his mega-bestselling Left Behind series, and he breaks down the habits and mindset that helped him produce quality work on deadline for decades.

    You’ll discover:

    • A practical way to establish a writing schedule
    • The counterintuitive way to combat procrastination
    • One way to silence your inner editor without eliminating it completely

    If you’re ready to get out of your own way, build a sustainable writing rhythm, and finish what you start, you’ll want to hear this one.

    Listen in or read the blog version to discover how you can finish your book and write better books for the rest of your writing career.

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    42 mins
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