Well, this is embarrassing.

After 12 years of teaching authors how to build better websites, I realized I’ve never covered the most important page on your site: your book page.

Your book’s webpage isn’t just for selling your book anymore. It’s now key to showing up in Google search results and getting recommended by AI tools like ChatGPT.

In this week’s episode, you’ll learn:

• The biggest mistake authors make when creating book pages (and the easy fix!)
• The elements your book page must have to help AI and human searchers
• What your book page needs to outrank Amazon and Barnes & Noble
• The critical section most authors skip

Your book deserves a better web presence, and your readers deserve an easy way to find it. Listen in or read the blog version to learn how to design an effective page that helps readers discover you and your books.

https://www.authormedia.com/how-to-create-sales-optimized-book-pages-for-your-author-website/

https://www.patreon.com/posts/june-is-patron-130533769

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The publishing industry is facing significant challenges. We just went through a major zeitgeist shift, and reader preferences radically changed. AI also showed up in a big way, so it should be no surprise that several traditional publishers are struggling to adapt.

What happens to you and your book if your publisher goes bankrupt? How will you know if your publisher is headed that way?

In ​this week’s episode​, we uncover eight warning signs your publisher might be on the brink and what you can do now to protect your rights, royalties, and your book’s future.

Tune in to learn:

• The #1 red flag that predicts publisher collapse
• What you can do to ensure your book doesn’t end up in publishing purgatory
• How you can sustain your readership and career through a publisher bankruptcy

Whether you’re with a small press or a major house, ​listen in​ or ​read the blog version​ to learn the signs of publisher bankruptcy. If you’re on alert, you can avoid some major hindrances to your career.

https://www.patreon.com/posts/june-is-patron-130533769

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You work hard to create content for your audience. But how do you get more mileage and reach out of each piece you create?

One way is to adapt your content for another platform. I recently started adapting my podcast into a YouTube channel.

But how do you do that?

I learned the hard way how not to do it.

To gain traction on YouTube, you have to respect YouTube as a platform. You can't just shovel your podcast audio onto it and expect good results.

I had an interesting conversation about this on the School of Podcasting hosted by Dave Jackson. Dave has been podcasting for 25 years, and we discussed the differences between YouTube and podcasting and how to successfully adapt a podcast to YouTube.

If you've ever wanted to get more mileage out of your content, this week's episode is for you.

You'll learn:

• How YouTube viewers behave differently from podcast listeners, and what that means for your content
• When is a good time to launch your YouTube channel
• The secret ingredients that make titles and thumbnails perform well

Whether you're launching a new YouTube channel or trying to grow an existing one, listen in or read the blog post to discover how to avoid common pitfalls and grow your audience with confidence.

https://www.patreon.com/posts/june-is-patron-130533769

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