Novel Marketing cover art

Novel Marketing

By: Thomas Umstattd Jr.
  • Summary

  • The longest-running book marketing podcast in the world. This is the show for writers who want to build their platform, sell more books, and change the world with writing worth talking about. Whether you self publish or are with a traditional house, this podcast will make book promotion fun and easy. Thomas Umstattd Jr. interviews publishers, indie authors, and bestselling traditional authors about how to get published and sell more books.

    © 2024 Novel Marketing
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Episodes
  • Speak, Engage, and Inspire: Secrets of Entertaining & Educational Webinars that Sell
    May 1 2024

    Author Media has a list of over 10,000 subscribers, and around half of them open our emails, which means our open rates hover around 50%. That’s a high open rate!
    It’s partly because new subscribers join our email list through webinars I present for writers and authors. By the end of each webinar, attendees know enough to want to open emails from Author Media and me. Plus, the comments, questions, and polls associated with the webinar allow me to get to know my audience better.
    If you want to get to know your “Timothy” and grow your email list by adding subscribers who want to open your emails, it might be time for you to host a webinar.
    But how do you deliver webinars readers want to attend?
    In this week’s episode, you’ll learn 12 tips for hosting educational and entertaining webinars people want to attend.
    You’ll learn

    • How to capture and retain your attendees’ attention
    • How much time to spend on your presentation or Q&A
    • What to do after the webinar to continue to the attendees

    Listen in or check out the blog version to find out how you can build an email list full of your “Timothys” and grow an engaged tribe through hosting an author webinar.

    Support the Show.

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    24 mins
  • 2024 Laptop Buying Guide for Authors
    Apr 24 2024

    An Uber driver's most valuable asset is his car. A photographer's camera is critical. An Uber driver with a broken car can't make money, and a photographer with a cheap camera will slowly starve.
    What is the critical tool for an author? What tool will help you earn money and keep you from starving?
    Your laptop!
    You write, edit, and promote your book on your laptop. A reliable, compatible computer is key to your success. Put another way, an old, unreliable computer is a terrible liability.
    Investing in a good laptop is not just a smart move, it's a potential tax-deductible business expense for professional authors.
    But how do you know what kind of laptop is best for you?
    In this week's episode, you'll find out:

    • What kind of speed and storage an author's laptop needs
    • What to avoid when buying a laptop
    • What you don't need in a laptop

    Listen in or check out the blog version of this episode to find out what kind of computer will best help you in your writing career.

    Support the Show.

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    22 mins
  • How to Sell More Books With Amazon Ads
    Apr 10 2024

    When readers browse Amazon, they have already decided to purchase a book. The only question is: Which book will they choose? What if there was a way to reach readers at this pivotal moment and persuade them to pick your book from the list they're considering?
    There is! It is called Amazon Advertising, and it has become one of the most popular forms of book promotion for indie authors.
    However, many authors feel intimidated by the idea of running Amazon ads.
    In this week's episode, you'll hear from Alana Terry, a USA Today bestselling author of over 40 books and Amazon ads expert.
    You'll discover

    • Why Amazon ads might be a good place to start
    • Six steps to quickly create your first ad
    • How to determine whether your ads are working
    • And much more

    If you've wanted to sell more books on Amazon but have felt overwhelmed by the process of running ads, listen in or check out the blog version of this episode to find out the quickest way to get started.

    Support the Show.

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    45 mins

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