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Novel Marketing

Novel Marketing

By: Thomas Umstattd Jr.
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The longest-running book marketing podcast in the world. This is the show for writers who want to build their platform, sell more books, and change the world with writing worth talking about. Whether you self publish or are with a traditional house, this podcast will make book promotion fun and easy. Thomas Umstattd Jr. interviews publishers, indie authors, and bestselling traditional authors about how to get published and sell more books.

© 2025 Novel Marketing
Art Economics Literary History & Criticism Marketing Marketing & Sales
Episodes
  • Amazon Algorithm Secrets That Separate Bestsellers from the Slush Pile
    Nov 25 2025

    Authors talk about “the algorithm” the way the little aliens in Toy Story talk about “the claw.” Does the algorithm randomly choose your book, or is someone else controlling the claw?

    In this week’s episode, you’ll discover what we know about how Amazon decides which books to show, and how to get your book in front of the readers most likely to love it.

    In this episode, you’ll learn:

    • How Amazon “decides” which book recommendations to give shoppers
    • Which readers you should persuade to click Amazon’s “buy now” button, and which you should sell to yourself
    • How Amazon’s algorithm is changing and tips to help you adapt your strategy

    If your book is on Amazon, this episode is not optional listening. Poor optimization can quietly poison the recommendation engine against you. Listen in or read the blog version to keep your book in front of your Timothy.

    https://novelmarketingconference.com/

    https://novelmarketingconference.com/

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    50 mins
  • The Shopify Trap: Why Authors Keep Losing Money
    Nov 5 2025

    Lately, I’ve been getting swamped with emails from authors asking about Shopify. Many are losing money and wondering what went wrong and how to fix it.

    Here’s the truth most authors don’t want to hear: Shopify is usually a bad deal for most authors.

    In this week’s episode, you’ll learn
    ✅ Why Shopify sounds so good but often backfires
    ✅ The math behind why most authors lose money by using it
    ✅ Better alternatives that save time, stress, and money

    Shopify is lauded as an attractive option for authors, but for most, it becomes a drain for your time and money. Before you decide on an ecommerce platform, listen in or read the blog version and find out what actually works better for authors.

    https://novelmarketingconference.com/

    https://novelmarketingconference.com/

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    30 mins
  • Stop Wasting Money on Ink: 2025 Printer Guide for Authors
    Oct 29 2025

    Are you wasting money, time, and paper by using the wrong printer?

    Before you buy your next printer, make sure it has the features every author needs. The wrong setup can cost you hundreds of dollars a year or, worse, stop working altogether when your Wi-Fi service fails.

    In this week’s episode, you’ll learn:


    • The critical printer features authors need
    • How to cut your paper use (and clutter) in half
    • How to make your printer more reliable and easier to use
    • The subtle trap you must avoid when purchasing a home printer


    Save money, space, and sanity by getting the right printer. Read the blog version to get links to my recommendations, or listen to the podcast to make your next printer purchase a smart one.

    https://novelmarketingconference.com/

    https://novelmarketingconference.com/

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    14 mins
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