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Novel Marketing

Novel Marketing

By: Thomas Umstattd Jr.
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The longest-running book marketing podcast in the world. This is the show for writers who want to build their platform, sell more books, and change the world with writing worth talking about. Whether you self publish or are with a traditional house, this podcast will make book promotion fun and easy. Thomas Umstattd Jr. interviews publishers, indie authors, and bestselling traditional authors about how to get published and sell more books.

© 2026 Novel Marketing
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Episodes
  • Stop Guessing: How to Know If Your Book Marketing Is Working
    Apr 15 2026

    Most authors can tell you their royalties but not their net profit per book. They spend money on ads, see sales come in, and assume things are fine. But are they? Sales and profit are not the same thing.

    How can you find out if you’re making money or just making sales?

    In this week’s episode, you’ll hear from Eiri Theodorou, founder of Publisher Champ, an analytics platform used by over 25,000 authors.

    You’ll learn

    • How one of Amazon’s metrics is somewhat misleading (and how to find the truth)
    • How you can track real-world marketing (like speaking and interviews) in a dashboard
    • How to find out if your best-selling book is masking problems with your other books.

    If you want to stop guessing about your profitability, listen in or read the blog version. You’ll be able to invest in marketing with more certainty and become truly profitable.

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    51 mins
  • The Cultural Zeitgeist Shift That's Making Indie Authors Rich
    Apr 8 2026

    There’s a culture shift underway that most authors aren’t seeing. Even traditional publishers can’t figure out why their titles are resonating. If your book isn’t selling, it could be a cover or craft problem, but it might be a zeitgeist problem.

    In this week’s episode, you’ll hear from fantasy and LitRPG author Seth Ring. We discuss the biggest cultural shift in storytelling in two decades and what it means for your books.

    You’ll discover

    • What’s become of the morally conflicted anti-hero trope
    • What readers are tired of and hungry for
    • A sure-fire way to write a story that resonates for this new zeitgeist

    This cultural shift puts authors in a uniquely strategic place. If you want to make an impact with your writing and bring hope and change to the world through stories, it’s your time to shine. Listen in or read the blog version to find out how.

    Blog Link: https://www.authormedia.com/the-cultural-zeitgeist-shift-thats-making-indie-authors-rich/

    AuthorMedia.social link: https://authormedia.social/c/novel-marketing/the-cultural-zeitgeist-shift-that-s-making-indie-authors-rich

    YouTube Link:
    https://youtu.be/zVz0pd-P3TU

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    1 hr and 2 mins
  • Apple's Cheapest Laptop Ever: Should Authors Buy It?
    Apr 1 2026

    I bought and tested Apple's cheapest laptop so you don't have to.

    I stress-tested the MacBook Neo with a 250,000-word document, ran every major writing app, and pushed the machine to its limits. Whether the Neo is right for you depends on what you use your computer to do, because authors do more than just type words into a word processor.

    In this week's episode of Novel Marketing, you’ll learn

    • What you should look for (and ignore) when buying a laptop in 2026
    • Which laptops I recommend for authors, podcasters, and PC users
    • Whether the MacBook Neo is the right choice for you as an author
    • Which laptop I will not recommend in 2026

    Listen in or read the blog version to find out which machine is the best bang for your buck and your use cases as an author.

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    44 mins
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