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Novel Marketing

Novel Marketing

By: Thomas Umstattd Jr.
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The longest-running book marketing podcast in the world. This is the show for writers who want to build their platform, sell more books, and change the world with writing worth talking about. Whether you self publish or are with a traditional house, this podcast will make book promotion fun and easy. Thomas Umstattd Jr. interviews publishers, indie authors, and bestselling traditional authors about how to get published and sell more books.

© 2025 Novel Marketing
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Episodes
  • How to Get More Book Reviews
    Sep 10 2025

    So you wrote a good book, but you can’t seem to get reviews. Do you just throw up your hands? Why do reviews and ratings even matter?

    Well, the more reviews a book has, the better it will sell and the more reviews it will get. Without the social proof of reviews, readers scroll past your book listing, algorithms ignore you, and sales flatline.

    So, how do you get more book reviews?

    In this week’s episode, we’ll hear from Joe Walter of Independent Book Review. You’ll learn

    • Three different kinds of reviews that can help your book gain visibility
    • How ratings and reviews differ (and the easiest places to get each)
    • Which tools can make the process of gathering reviews more efficient

    No reviews = no trust = no sales. Find out how to fix that. Listen in or read the blog version and learn to use book ratings and reviews to increase your author credibility, book visibility, and sales.

    https://novelmarketingconference.com/

    https://novelmarketingconference.com/

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    57 mins
  • The Author’s Guide to AI with Joanna Penn
    Sep 3 2025

    Most authors either avoid AI or use it badly. Let’s fix that.

    Authors who learn to use AI find that they have more time to write better books.

    In this week’s episode, Joanna Penn and I break down where to start, which tools are actually worth using, and how to get useful output instead of bland tasteless, voiceless, AI slop.

    You’ll learn

    • How to prompt ChatGPT like a coworker
    • The best tools for images, deep research reports, audio, and marketing tasks
    • Ways to use AI that you probably haven’t considered before
    • The most important AI prompting tip you will ever learn

    Listen now or read the blog version to learn how AI can do tasks you hate, sharpen your author voice, and give you more time to do the creative work you wanted to do when you first started writing.

    https://novelmarketingconference.com/

    https://novelmarketingconference.com/

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    54 mins
  • When to Ignore Your Editor
    Aug 27 2025

    Every author needs editorial feedback. But not all feedback is good.

    If you accept every edit, you risk losing your voice and writing something bland. If you ignore all edits, you risk writing something sloppy that readers won’t buy. So how do you know which edits to take and which to toss?

    In this week’s episode, you’ll learn:

    • 7 “Bewares” to help you sort out good and bad editorial suggestions
    • Whether AI or human editors are helpful or hurtful
    • How to develop good tastes that guide your writing voice


    Editing is supposed to sharpen your writing, not smother your voice. Listen in or read the blog version to find out when you should (and shouldn’t) ignore feedback.

    https://novelmarketingconference.com/

    https://novelmarketingconference.com/

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    33 mins
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