In this episode of Not Your Average CEO Lifeline Podcast, hosts Danielle Cuomo, MBA, and Nicole Gallicchio-Elz sit down with Jake Isham, filmmaker, creative entrepreneur, and founder of an agency that has generated over 1 billion views online.

Jake shares his unconventional journey from aspiring artist and filmmaker to becoming the CEO of a high-performing content and marketing agency. Together, they unpack what truly drives growth in today’s digital landscape, challenging the obsession with virality and shifting the focus toward authority, trust, and intentional visibility.

This conversation dives deep into the difference between being seen and being trusted, why millions of views don’t automatically translate into clients, and how founders and CEOs can build omnipresence without billion-dollar marketing budgets. Jake also breaks down where to focus if you only have a few hours a week to dedicate to content and why video remains the highest-return strategy.

💡 What We Cover:

Reach vs. authority: why visibility alone doesn’t convert

The difference between “knowing” a brand and trusting it

Why the right views matter more than millions of views

What omnipresence really means for modern brands

How to build visibility without massive ad spend

Where to focus if you only have 2–3 hours a week for content

Short-form video, long-form YouTube, and video podcasting strategies

How batching content can create a full month of visibility in just a few hours

Why the best artists are often the CEOs of their own business

🎯 Top Takeaways for Leaders & Entrepreneurs:

✔️ Stop chasing virality: Build authority instead

✔️ Content should speak directly to the people who will buy from you

✔️ Omnipresence is about consistency, not budget size

✔️ Video delivers the highest ROI when time is limited

✔️ Your journey as a CEO doesn’t have to look like anyone else’s

📌 Why This Matters:

Jake reminds us that success online isn’t about being everywhere randomly, it’s about being visible on purpose. By focusing on authority, trust, and strategic content distribution, CEOs and entrepreneurs can turn content into real business growth without burnout or endless posting.

🎙️ Season 5 | Episode 1 is live now!!

✨ This episode is brought to you by Virtual Assist USA

Helping CEOs and business owners streamline operations, delegate effectively, and scale smarter with the right support in the right roles.

🔗 Connect With Us on LinkedIn:

👤 Nicole Gallicchio-Elz

👤 Danielle Cuomo, MBA

🔗 Connect with Jake Isham:

👤 LinkedIn: https://www.linkedin.com/in/jakeisham/

Are you creating content for views or for the people who are actually ready to work with you?

Follow Not Your Average CEO Lifeline Podcast and listen on your favorite platform.

#NYACLPodcast #NotYourAverageCEO #Season5 #Entrepreneurship #ContentStrategy #AuthorityMarketing #Omnipresence #VideoMarketing #CEOJourney #PersonalBrand #BusinessGrowth #ThoughtLeadership

In this episode of Not Your Average CEO Lifeline Podcast, hosts Danielle Cuomo, MBA, and Nicole Gallicchio-Elz sit down with Vance Morris, former Disney Leader turned successful entrepreneur. From working security at a birth control factory to leading at Disney, going bankrupt, cleaning carpets, and ultimately building a thriving business, Vance’s story is one of resilience, reinvention, and creating unforgettable customer experiences.

Vance opens up about the true power of focusing on customer experience, not just chasing leads, and why businesses that shift from being commodities to creating memorable moments win in the long run. Drawing lessons from his time at Disney and his own entrepreneurial journey, he shares practical strategies for controlling pricing, boosting profitability, and growing sustainably by keeping existing customers engaged.

💡 What We Cover:

• Why competing on price is a losing game and what to do instead.

• Disney’s formula for creating memorable experiences in even the most mundane tasks.

• The real math of growth: $126 to acquire a new client vs. $22 to market to an existing one.

• How an 80/20 customer ratio fuels Disney’s profitable growth (and can fuel yours too).

• The importance of shifting from chasing leads to designing experiences.

Top Takeaways for Leaders & Entrepreneurs:✔️ Stop racing to the bottom with pricing: Differentiate with value and experience.✔️ Existing clients are more profitable than new leads: Focus on retention.✔️ Small shifts in customer touchpoints can create big loyalty.✔️ Building experiences around your business creates control and sustainable growth.

Why This Matters:Vance reminds us that growth isn’t about constantly chasing more. it’s about creating experiences that keep customers coming back and building a business model that thrives on retention, profitability, and value. His formula blends Disney-inspired strategies with hard-won entrepreneurial lessons, offering actionable insights for entrepreneurs, CEOs, and service-based businesses alike.

Closing Thoughts:Don’t be a commodity. Don’t compete on price. Build an experience your customers can’t wait to pay for.

📌 CTA:Take a look at your own business model: Are you focused on chasing leads or creating experiences that keep customers loyal and profitable?

✨ This episode is brought to you by Virtual Assist USAHelping CEOs and business owners streamline operations, get more done, and grow faster with the right support in the right roles.

🔗 Connect With Us on LinkedIn:👤 Nicole Gallicchio – linkedin.com/in/nicolegallicchio👤 Danielle C. – linkedin.com/in/djc287

🔗 Connect with Vance Morris:🌐 Website: wow52ways.com👤 LinkedIn: https://www.linkedin.com/in/vancemorris/

In this episode of Not Your Average CEO Lifeline Podcast, hosts Danielle Cuomo, MBA, and Nicole Gallicchio-Elz sit down with David Price, founder of The Price Group and industry leader in building high-performing insurance agencies. From humble beginnings to leading an organization that achieved over $35 million in sales in 2024 and helped more than 30,000 families, David’s story is one of resilience, persistence, and vision.

David opens up about the real difference between agents who struggle and those who thrive, and why being coachableis the single most important trait for success. With over 5,000 insurance agents hired under his leadership, he shares the hard-earned lessons about scaling, mentorship, and creating systems that empower people to build their own businesses.

💡 What We Cover:

The power of being coachable and why it separates top earners from those who fail.

Lessons from hiring 5,000 agents and building a thriving insurance organization.

How mentorship, consistency, and persistence drive long-term success.

Why building systems matters more than talent.

David’s vision for empowering agents through The Price Group IMO.

Top Takeaways for Leaders & Entrepreneurs:

✔️ Success isn’t about talent—it’s about focus, consistency, and being willing to learn.

✔️ Coachability is the #1 factor that determines whether someone will succeed.

✔️ Building systems and mentorship models creates scalable, lasting impact.

✔️ Resilience and transparency are key to building legacy, not just income.

Why This Matters:

David reminds us that freedom and financial independence come not from chasing multiple ventures but from mastering focus, coachability, and proven systems. His approach blends mentorship, resilience, and leadership—offering actionable insights for entrepreneurs, CEOs, and aspiring business builders alike.

Closing Thoughts:

Your best thinking got you here. If you want different results, you have to be willing to be coached, stay consistent, and commit to growth.

📌 CTA:

Take a look at your own business journey: are you truly coachable? Are you focused, consistent, and building systems that last?

✨ This episode is brought to you by Virtual Assist USA

Helping CEOs and business owners streamline operations, get more done, and grow faster with the right support in the right roles.

🔗 Connect With Us on LinkedIn:

👤 Nicole Gallicchio – linkedin.com/in/nicolegallicchio

👤 Danielle C. – linkedin.com/in/djc287

🔗 Connect with David Price:

🌐 Website: https://tpglife.com/about-us/

👤 LinkedIn: linkedin.com/in/davidpriceofficial

📸 Instagram: instagram.com/davidpriceofficial

📘 Facebook: facebook.com/DavidPriceOfficial

#NYACLPodcast #Leadership #Entrepreneurship #Coachability #BusinessGrowth #InsuranceIndustry #NotYourAverageCEO #LegacyBuilding #Mentorship