In this episode of The Tap, Wes and Julian explore a key topic most businesses overlook: Video isn’t just for marketing! They share dozens of creative, useful ways to use video internally, for customer service, support, training, and building authentic human connection—all with your smartphone.

• Internal comms videos: Staff intros, process explanations, team updates
• FAQ videos: Simple, repeatable answers to common customer questions
• Customer onboarding: Walkthroughs, how-to demos, “find us” directions
• Staff training: Recording key procedures and reference videos
• Apology and thank-you videos: Build trust and loyalty with a human touch
• Testimonial capture: Getting great testimonials by asking at the right time

In this episode, we cover:

• 00:00 Introduction and topic overview
• 01:30 Video for customer support: show, don’t just tell
• 04:00 Behind-the-scenes ideas: humanizing your business
• 07:00 Internal team training: documenting tasks for future staff
• 10:00 Screen recordings for demos and walkthroughs
• 12:00 Creative examples: physio clinic walkthrough and ski resort key card training
• 15:00 Video in email signatures, out-of-office replies, and recruitment
• 18:00 Apology and thank-you videos: small effort, huge impact
• 20:00 Testimonial videos: capturing authentic feedback while customers are excited
• 22:00 Show + text = communicate better for all learning styles
• 24:00 Final advice: start simple, experiment, and build connection

Follow Tap Edit Go:
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Facebook: @tapeditgo
TikTok: @tapeditgo

Contact Wes directly: wes@tapeditgo.com

Visit tapeditgo.com for resources, courses, and community support.

This episode was originally part of the Smartphone Video Podcast with Julian Mather. Julian is now an accomplished motivational speaker — learn more at julianmather.com. He has passed the reins of this podcast to Tap Edit Go to continue the mission, bringing you fresh episodes and new guests.