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Nir And Far: Business, Behaviour and the Brain

Nir And Far: Business, Behaviour and the Brain

By: Nir Eyal
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Nir And Far, a podcast about business, behaviour and the brain by Nir Eyal.Nir Eyal
Episodes
  • The Pain Paradox: How Fear of Pain Creates More Pain
    Jul 7 2025

    In the opening shot of the music video for “Throw Some Ass,” the camera scans a clinical white sign: “Sofi Tukker Center for Asses That Don’t Move Good.” Inside the mock hospital, a heart monitor flatlines—until the beat drops. Suddenly, the music video erupts into a NSFW riot of sensual movement. To fans, the song is a catchy ode to booty shaking, but to Sophie Hawley-Weld, one half of electronic music duo Sofi Tukker, it was a revelation of her journey through chronic pain and the power of the mind.

    In 2018, Sophie and Tucker Halpern were in the middle of a whirlwind year—releasing their first (later Grammy-nominated) album, launching their own record label, and headlining tours—when Sophie began to have chronic migraines.

    “We were full-time touring … there was so much happening,” Sophie explained on the podcast Like Mind, Like Body. “We were going out five nights a week. We were traveling way crazier than we are now … Because our career was so new, we said yes to every opportunity, and it put our bodies through a strain. I didn’t do the simple things as well, like take a walk and go get sunlight, all these things I’ve learned how to do since this [pain]. So my body was really confused.”

    For the next year and a half, Sophie endured debilitating chronic migraines that forced her to retreat to dark rooms. “I was having to cancel shows, and nothing was working.”

    Later, back pain created a destructive cycle when traditional medical approaches failed. She tried every drug and treatment she could find, but they didn’t work. Doctors recommended cortisone injections for her back, which only intensified her fear and worsened her condition—a phenomenon well-documented in pain studies.

    As a performing artist, her inability to move without pain didn’t just affect her health; it jeopardized her thriving career.

    Yet today, Sophie has been nearly pain-free for almost seven months. How did she get there?


    You can read the Nir And Far blog post on: The Pain Paradox: How Fear of Pain Creates More Pain ⁠here⁠.

    • Nir And Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: ⁠http://www.nirandfar.com/

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    9 mins
  • Let's Not Decide Who Kids Are Before They Do
    May 26 2025

    The true joy of parenthood lies in watching our children unfold into their authentic selves. Week by week, month by month, year by year, they evolve into increasingly complex human beings with their own preferences, talents, and perspectives. Yet in our eagerness to know them—and as a natural result of our constant proximity—we often fall into the trap of assigning fixed identities to them prematurely.

    As humans, we instinctively categorize and label the world around us. But when applied to developing children, this tendency can be not just unfair but actively harmful to their growth potential.


    You can read the Nir And Far blog post on: Let's Not Decide Who Kids Are Before They Do here.

    • Nir And Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/

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    11 mins
  • How to Find Fulfillment When Your Job Doesn’t Provide It
    May 19 2025

    I can’t tell you how many conversations I’ve had with friends and readers who feel stuck in jobs that don’t fulfill them. They’re not necessarily in toxic work environments or dealing with poor treatment (although that happens too—it’s the main cause of dissatisfaction at work). More often, they’re simply bored, feel undervalued, or think their work doesn’t matter.

    They’re not alone. A 2024 Gallup report found that 62 percent of people globally are not engaged at work, and another 15 percent are actively disengaged. That means nearly 8 in 10 people feel checked out while on the clock.

    Our job enables us to provide for ourselves and our families, but that can make us feel all the more shackled to a work situation that makes us miserable or unfulfilled. Are we meant to suck it up? Do we just have to accept the fact that not everyone gets to have a fulfilling job?

    No. Even when your job doesn’t seem meaningful, you can still create meaning. Fulfillment doesn’t have to be something your job gives you. It can be something you bring to your job.


    You can read the Nir And Far blog post on: How to Find Fulfillment When Your Job Doesn’t Provide It here.

    • Nir And Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/

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    10 mins

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