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Nik's learning

Nik's learning

By: Nik
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About this listen

 I am a marketing student at assumption university of thailand, here I am going to explain you marketing concept in a fun way which is like two people are talking about the marketing conceptNik Economics Marketing Marketing & Sales
Episodes
  • system analysis and design

    system analysis and design
    Jul 26 2025

    based on the book system analysis and design 5th edition i have created this podcast so students can understand this topic in short and easier way

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    22 mins
  • marketing metrics and decision

    marketing metrics and decision
    Jul 9 2025

    its an in depth explanation of the marketing metrics and decision class BMK4304
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    1 hr and 52 mins
  • EXPERIMENTAL MARKETING : CONSUMER INSIGHT

    EXPERIMENTAL MARKETING : CONSUMER INSIGHT
    Mar 12 2025

    Consumer Insight refers to a deep understanding of consumer behavior, motivations, and emotions that drive purchasing decisions. It goes beyond basic research and facts to explain why consumers act in a certain way. Strong consumer insights help brands create targeted marketing strategies, develop relevant products, and build strong emotional connections with their audience.

    Key Aspects of Consumer Insight:
    ✔ Identifies unmet needs
    ✔ Explains why consumers behave a certain way
    ✔ Helps create demand & brand engagement
    ✔ Provides a competitive advantage

    📌 Example: Apple understands that consumers value simplicity and creativity, which is why their marketing focuses on "empowering self-expression."

    🔹 Key Takeaway: Effective consumer insights drive better marketing strategies, product innovation, and brand loyalty. 🚀
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    24 mins
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