Wishing you all a very Merry Christmas and wonderful holiday season! 🎄🎁🎅🏼

If you've spent this year chasing every algorithm change, trying to keep up with the latest marketing trends, or feeling exhausted from constantly adapting your strategy to whatever Instagram or Facebook decides to prioritise this month, this episode is exactly what you need as you plan for 2026.

While everyone else is scrambling to hack the algorithm in 2026, the businesses that will actually succeed are the ones building sustainable marketing systems based on human connection, not platform trends. And with a new year starting in just a few weeks, this is the perfect time to get it right.

In this episode, I'm breaking down how to build a marketing plan for 2026 that works for you and your business—not just whatever the algorithm wants this week. Because here's the truth: algorithm-dependent strategies are fragile, and what worked in January often stops working by June.

Stop building your business on rented land. This episode shows you how to create a marketing plan that works whether the algorithm loves you or not.

Tools & resources mentioned:

• MailerLite
• Momentum Marketing Playbook
• Marketing Momentum Membership

Send me a message right here

Connect with me

Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Instagram: @bianca_mckenzie

Work with me:

🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster.
https://newschoolofmarketing.com/accelerate

🔵 MARKETING MOMENTUM: a 6-week 1:1 mentoring package designed to get your marketing unstuck. With three strategy-packed sessions and personalised support, you’ll gain clarity, confidence, and a plan that actually moves your business forward—no more guesswork or going it alone.
https://newschoolofmarketing.com/mentoring

Love the New School of Marketing Podcast?

Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we rece...

If you've ever thought "I'm just not a natural marketer," or convinced yourself that marketing requires skills you don't have, this episode is going to completely shift your perspective.

Here's the truth: if you had the guts to start a business, learn new skills, handle rejection, and keep going when things got hard—you've already got everything you need to succeed at marketing. You're just not applying those same strengths to your marketing yet.

In this episode, I'm breaking down why the same qualities that made you brave enough to become a business owner are exactly the qualities you need to market effectively. Because marketing isn't harder than what you've already done to build your business—it just feels harder because it's unfamiliar and requires visibility.

You had the courage to start a business. That same courage is more than enough to learn marketing. This episode proves it.

Send me a message right here

Connect with me

Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Instagram: @bianca_mckenzie

Work with me:

🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster.
https://newschoolofmarketing.com/accelerate

🔵 MARKETING MOMENTUM: a 6-week 1:1 mentoring package designed to get your marketing unstuck. With three strategy-packed sessions and personalised support, you’ll gain clarity, confidence, and a plan that actually moves your business forward—no more guesswork or going it alone.
https://newschoolofmarketing.com/mentoring

Love the New School of Marketing Podcast?

Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we rece...

If you've ever felt like your course or membership marketing is just guesswork, or you can't confidently say which marketing activities are actually bringing in students, this episode will transform how you approach marketing.

Most course creators and membership owners are flying completely blind—posting on multiple platforms, running webinars, sending emails, but having no idea which activities are actually generating enrollments. They make decisions based on what feels right rather than what the data tells them, and it's costing them time, money, and sanity.

In this episode, I'm breaking down exactly how to measure what's working in your digital business marketing through simple, practical methods that give you clear answers—no complicated analytics dashboards or expensive tracking software required.

You can't improve what you don't measure. This episode shows you exactly what to track and how to use that data to make smarter marketing decisions.

Send me a message right here

Connect with me

Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Instagram: @bianca_mckenzie

Work with me:

🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster.
https://newschoolofmarketing.com/accelerate

🔵 MARKETING MOMENTUM: a 6-week 1:1 mentoring package designed to get your marketing unstuck. With three strategy-packed sessions and personalised support, you’ll gain clarity, confidence, and a plan that actually moves your business forward—no more guesswork or going it alone.
https://newschoolofmarketing.com/mentoring

Love the New School of Marketing Podcast?

Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we rece...