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New Books in Business, Management, and Marketing

New Books in Business, Management, and Marketing

By: New Books Network
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 This podcast is a channel on the New Books Network. The New Books Network is an academic audio library dedicated to public education. In each episode you will hear scholars discuss their recently published research with another expert in their field. Discover our 150+ channels and browse our 28,000+ episodes on our website: ⁠newbooksnetwork.com⁠ Subscribe to our free weekly Substack newsletter to get informative, engaging content straight to your inbox: ⁠https://newbooksnetwork.substack.com/⁠ Follow us on Instagram and Bluesky to learn about more our latest interviews: @newbooksnetworkNew Books Network Economics Management Management & Leadership Marketing Marketing & Sales
Episodes
  • Ilana Gershon, "The Pandemic Workplace: How We Learned to Be Citizens in the Office" (U Chicago Press, 2024)

    Ilana Gershon, "The Pandemic Workplace: How We Learned to Be Citizens in the Office" (U Chicago Press, 2024)
    Feb 25 2026
    A provocative book arguing that the workplace is where we learn to live democratically. In The Pandemic Workplace: How We Learned to Be Citizens in the Office (U Chicago Press, 2024) anthropologist Ilana Gershon turns her attention to the US workplace and how it changed—and changed us—during the pandemic. She argues that the unprecedented organizational challenges of the pandemic forced us to radically reexamine our attitudes about work and to think more deeply about how values clash in the workplace. These changes also led us as workers to engage more with the contracts that bind us as we rethought when and how we allow others to tell us what to do. Based on over two hundred interviews, Gershon’s book reveals how negotiating these tensions during the pandemic made the workplace into a laboratory for democratic living—the key place where Americans are learning how to develop effective political strategies and think about the common good. Exploring the explicit and unspoken ways we are governed (and govern others) at work, this accessible book shows how the workplace teaches us to be democratic citizens. Our guest Ilana Gershon is a US focused anthropologist with broad interests in political and legal anthropology, linguistic and media anthropology, science and technology studies, and the anthropology of work She is the Herbert S. Autrey Chair of Anthropology and the Co-Director of the Program in Science and Technology Studies at Rice University. I am joined in this episode by my co-producer Julie Smith, a Master's student in the Department of Communication at Oakland University. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    46 mins
  • Paolo Zannoni, "Money and Promises: Seven Deals That Changed the World" (Columbia Business School, 2024)

    Paolo Zannoni, "Money and Promises: Seven Deals That Changed the World" (Columbia Business School, 2024)
    Feb 24 2026
    In Money and Promises: Seven Deals That Changed the World, the distinguished banker, executive, and historian Paolo Zannoni examines the complex relationship between states and banks that has changed the world. Drawing on in-depth archival research, he explores seven case studies: the republic of Pisa, seventeenth-century Venice, the early years of the Bank of England, imperial Spain, the Kingdom of Naples, the nascent United States during the American Revolution, and Bolshevik Russia in 1917 through 1923. Zannoni also tells the story of how the Continental Congress established the first public bank in North America, exploring the roles of Thomas Jefferson, Benjamin Franklin, and Alexander Hamilton. Spanning many countries, political systems, and historical eras, this book shows that at the heart of these institutions is an intricate exchange of debts and promises. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    1 hr
  • Raiford Guins, "King PONG: How Atari Bounced Across Markets to Make Millions" (MIT Press, 2026)

    Raiford Guins, "King PONG: How Atari Bounced Across Markets to Make Millions" (MIT Press, 2026)
    Feb 20 2026
    PONG is one of the longest- and most consistently circulating video games. Released in 1972, it remains at our fingertips as Android or iOS app, hosted at freepong.org and the Internet Archive, and even released as A Tiny Game of Pong for the Apple Watch. Despite its simplicity and ubiquity, Atari’s PONG encapsulates far more than the history of a video game and an iconic game company. King PONG: How Atari Bounced Across Markets to Make Millions (MIT Press, 2026) is the first book dedicated to an unassuming game that changed the world. Through the prisms of product positioning, market development, and category creation, Professor Raiford Guins answers the question of why Atari’s inaugural product succeeded and why it endures.The author of Game After and Atari Design, and an excavator of the “Atari landfill” in New Mexico, Professor Guins brings us a unique history that reconsiders the launch of Atari’s PONG through the lens of the company’s business practices. He follows the young Silicon Valley startup from its early days of positioning its new product within the existing coin-op amusement industry to its establishment of a consumer industry for home video games—a story of remarkable market development innovation. Written with a passion for video games and a historian’s insight, the book animates the business exploits of one of the fastest growing and most influential companies ever. This interview was conducted by Dr. Miranda Melcher whose book focuses on post-conflict military integration, understanding treaty negotiation and implementation in civil war contexts, with qualitative analysis of the Angolan and Mozambican civil wars. You can find Miranda’s interviews on New Books with Miranda Melcher, wherever you get your podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    1 hr and 15 mins
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