Craig Sullivan, Group VP of Product Management, NetSuite joins Heather Smith at SuiteWorld25 to reveal AI, automation, and global ERP innovations transforming how accountants and businesses scale smarter.

Summary

Today I’m speaking with Craig Sullivan, Group VP of Product Management, NetSuite

In this episode, we talk about . . .

• Insights into NetSuite Next: AI-native ERP, natural language queries & agentic workflows
• Grounded AI: Role-based, explainable responses tailored to accounting & finance users
• Internationalisation & multilingual support coming to NetSuite AI
• Global compliance & e-invoicing updates—AI-enabled validation for governments
• AI Connector: Bridging NetSuite with tools like ChatGPT for insights and storefront integration
• Advice for accountants stepping into ERP consulting
• Importance of planning in successful NetSuite implementation
• "Suite Success" methodology explained
• Closing with Pitbull (Mr. Worldwide) and the global theme of SuiteWorld25

NetSuite, Oracle, ApprovalMax, Soldo, Synder, ChatGPT, Claude, Shopify

00:00 – Welcome to SuiteWorld25: Craig Sullivan joins live from Las Vegas 02:15 – Why Accountants Should Care: NetSuite's role in SME digital transformation 04:40 – From Frustration to Innovation: Craig’s journey from accountant to product leader 07:55 – Big Reveal: What NetSuite NEXT brings to ERP and accounting 10:30 – Grounded AI & Natural Language: Role-aware, explainable ERP queries 13:25 – Jet Engine, Not Co-Pilot: NetSuite’s bold AI claims 15:40 – Going Global: Supporting business in 160+ countries with OneWorld 18:20 – AI in Multiple Languages: Multilingual support explained 20:05 – E-Invoicing Powered by AI: Compliance turned efficiency booster 22:40 – Ask Oracle & Contextual Insights: Smarter decision-making with AI 24:55 – AI Connectors in Action: Real-world ChatGPT and Claude integrations 27:10 – What Accountants Should Know: Scaling smart from Day One 29:00 – Implementation Pitfalls: Planning as the missing puzzle piece 30:35 – The Power of Sweet Success: Best practice baked into ERP deployment 32:10 – Craig’s Final Insights: AI’s future role in accounting 33:55 – Bonus Fun: Pitbull, Mr. Worldwide, and SuiteWorld party prep!

Contact details:

L: https://www.linkedin.com/in/craigssullivan/

NetSuite: https://www.netsuite.com.au

SuiteWorld: https://www.netsuitesuiteworld.com

Accounting Apps newsletter: http://accountingapps.io/

Accounting Apps Mastermind: https://www.facebook.com/groups/XeroMasterMind

LinkedIn: https://www.linkedin.com/in/HeatherSmithAU/

YouTube Channel: https://www.youtube.com/ANISEConsulting

X: https://twitter.com/HeatherSmithAU