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Nearbound Marketing

Nearbound Marketing

By: Logan Lyles
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Marketing has changed. Ads are more expensive, standing out in a flooded inbox is so much harder, and the funnel isn’t a fun buying experience.

If you want to solve the problems you’re facing as a marketer, it’s time to build a new playbook.

Each episode of the Nearbound Marketing podcast features practitioners in the trenches of B2B Marketing who shares their insights on topics such as content marketing, influencer marketing, evangelism, affiliates, marketing partnerships, employee advocacy, executive thought leadership and more.

Learn how to gain trust when you're not in the buyer's seat, how to market with people who have been there, and how to create value for your customers.

There was Outbound.
There was Inbound.
Now there is Nearbound.

Join us as we explore a new era of marketing.

Brows past episodes & get more content to enable your marketing efforts at LoganLyles.com.

© 2024 Nearbound Marketing Career Success Economics Marketing Marketing & Sales
Episodes
  • 3 LinkedIn Thought Leader Ad Types (& How to Run Them)

    3 LinkedIn Thought Leader Ad Types (& How to Run Them)
    Jan 19 2024

    In this episode, Logan speaks with Justin Rowe with Impactable about:

    • What are LinkedIn Thought Leader Ads?

    • Justin's "pond theory" about LinkedIn

    • 3 types of Thought Leader Ads you can run (& how to execute them)


    Some Extra Resources You'll Enjoy:

    Thought Leader Ad Example #1 (Cold)

    Thought Leader Ad Example #2 (Cold)

    Thought Leader Ad Example #3 (Retargeting)

    Thought Leader Ad Example #4 (Retargeting)

    Thought Leader Ads: A Step-by-Step Intro

    7 High-Performing LinkedIn Thought Leader Ads Examples to Boost Conversions

    To see the full video version of this conversation, check out:

    Nearbound Marketing on YouTube

    If you enjoyed this conversation & want easily search through past episodes, check out:

    LoganLyles.com

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    Reveal can power your Nearbound Marketing efforts with insights into which partners already have relationships & trust established with your audience.

    Learn more: Nearbound Marketing with Reveal
    Show More Show Less
    53 mins
  • 8 Steps to Execute Nearbound ABM

    8 Steps to Execute Nearbound ABM
    Jan 12 2024

    In this episode, Logan speaks with Jessica Fewless with Inverta about:

    • What is Nearbound ABM?

    • How is it different from "standard" ABM strategy?

    • Why is Nearbound ABM important right now?

    • The 8 steps to execute a Nearbound ABM strategy this year


    To see the full video version of this conversation, check out:

    Nearbound Marketing on YouTube

    If you enjoyed this conversation & want easily search through past episodes, check out:

    LoganLyles.com

    ------

    Reveal can power your Nearbound Marketing efforts with insights into which partners already have relationships & trust established with your audience.

    Learn more: Nearbound Marketing with Reveal
    Show More Show Less
    46 mins
  • From Funnel to Bowtie: The Total Impact of Nearbound Marketing

    From Funnel to Bowtie: The Total Impact of Nearbound Marketing
    Jan 5 2024

    In this episode, Jessie Shipman discuss the critical importance of partnerships in the SaaS (Software as a Service) industry. We explore associations in relation to the 'Bowtie' recurring revenue and impact model, emphasizing how partnerships span across the entire 'funnel'.

    The conversation includes insights into the strategies and metrics for partner awareness and value development. They also underscore how partnerships can drive long-term customer relationships and contribute to the growth of mature SaaS products.

    To see the full video version of this conversation, check out:

    Nearbound Marketing on YouTube

    If you enjoyed this conversation & want easily search through past episodes, check out:

    LoganLyles.com

    ------

    Reveal can power your Nearbound Marketing efforts with insights into which partners already have relationships & trust established with your audience.

    Learn more: Nearbound Marketing with Reveal
    Show More Show Less
    34 mins
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