What if the key to peace of mind was simply letting people be who they are?

In this episode, I share my take on The Let Them Theory by Mel Robbins - a book that’s been blowing up on TikTok and Instagram. I’m not usually much of a reader, but I picked it up on holiday, finished it in a single weekend, and found it genuinely life-changing.

The core idea is simple: stop trying to control what others do, and instead focus on how you choose to respond. The book dives into everything from overthinking and people-pleasing to managing frustration and letting go of what’s out of your control.
I share real-life examples - like plane journeys, gym nerves, friendship FOMO, and workplace stress and show how the “let them” mindset can turn anxious spirals into real strength.

What You’ll Learn

- Mindset Shift: Why you can’t control others but you can control your thoughts and responses.
- Overcoming Overthinking: How to apply “let them” in everyday scenarios, from flaked plans to workplace stress.
- Practical Applications: Ways to use the principle in relationships, business, parenting, and even sales.

This episode is a reminder that letting others be themselves doesn’t make you passive - it makes you powerful, freeing up energy to focus on what really matters.

Nauti Nerds is produced by Urban Podcasts.

What if every founder secretly regrets starting their business?

In this episode, I dive into the highs and lows of building and scaling my agency over the past eight years. From the early days of being hands-on with every sale, project, and client, to now leading a 26-strong team across the UK and South Africa, my role has transformed from hustling in the trenches to steering strategy, growth, and culture.

I share the hidden truth many entrepreneurs won't admit: that regret often comes with the territory. From the sacrifices in the early years, to the boredom that can creep in once you step away from daily delivery, to the weight of responsibility as a business grows.

What You'll Learn

- Founder Reality Check: Why regret is a natural, if rarely admitted, part of the entrepreneurial journey.

- Scaling Challenges: How roles shift dramatically as your team grows, and why that can feel unsettling.

- Mindset Shifts: The importance of embracing change, staying resilient, and finding new projects to reignite passion.

This episode is a reminder that if you've ever questioned your path as a founder, you're not alone-and that growth, with all its challenges, is still one of the most rewarding journeys you can take.

Nauti Nerds is produced by Urban Podcasts.

What if you could pinpoint when your marketing will drive revenue?

In this episode, I tackle a question I hear on every discovery call: how long until SEO and PPC deliver results? I break down the timelines, challenges, and strategies for both, revealing how to outsmart ever-changing algorithms with proven tactics.

What You'll Learn

- SEO Patience: Discover why SEO takes 6-12 months to boost organic traffic by up to 30%, with tips for accelerating growth through high-quality content and technical optimisation.
- PPC for Quick Wins: Launch targeted PPC campaigns to drive clicks in days and optimise for 20% higher conversions within 3-6 months using data-driven tweaks.
- Strategic Synergy: Learn how startups can run short-term PPC tests to unlock insights, then pair them with SEO's long-term authority for a marketing strategy that scales.

Perfect for startups and small businesses, this episode shares real-world examples - like how one company slashed ad costs by 15% while doubling leads with actionable steps to balance patience with precision.

Nauti Nerds is produced by Urban Podcasts.