Growth doesn’t always come from bigger budgets; it often comes from better neighbors. We share a step-by-step case study of how a local retailer climbed from a 12% year-over-year decline to a 12% gain by running just two partner-led events per month—and we unpack every piece of the system so you can copy it with confidence.

We start where most owners get stuck: finding the right partners and making the ask. You’ll hear how to identify aligned businesses within five to ten miles, what to say on that first call, and how to make a give-give offer that’s hard to refuse: time-bound attendee incentives, cross-promotion, and a full asset kit that removes friction. From there, we detail the marketing engine that drives turnout without draining your week—email templates, social captions, graphics, posters, postcards, Google Business events, and Facebook Events to simplify registration and reminders.

You’ll also get the numbers that matter: signups versus seats, the share of new and returning customers, and how a tiny Meta budget—two dollars a day using a customer list and a tight radius—can be enough to fill a room. We walk through smart scheduling right after busy classes, setting capacity to add urgency, what to include in confirmations, and how to split post-event follow-up for attendees and no-shows. Testimonials, shared with both your channels and your partners’, become fuel for the next outreach. With a 90-day plan and a four to six week runway, you can build momentum that feels like an engine instead of a grind.

If your store needs energy, awareness, and real foot traffic, this episode lays out a practical playbook for community events, local partnerships, and sustainable growth. Subscribe for more retail marketing strategies, share this with a fellow owner who needs a lift, and leave a review to help us bring on more expert voices.

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Email: info@naturalproductsmarketer.com

About Tina Maddock

Since 2014, Tina has worked with multiple natural products businesses, discovering how to market their CBD products online, without having their payment processor shut them down, to letting customers talk about their health issues those products have helped them solve. She knows first hand how experts like you offer the best products and a superior customer experience, that is why she is committed to helping you find an easy way to grow your natural product business.

Aromatherapy can be more than a pretty scent—it can be a reliable wellness tool and a powerful retail differentiator. We sat down with Pranarōm’s national educator, Liza Dawkins, to unpack how safety, sourcing, and smart training turn essential oils into solutions customers can trust. From countering social media hype to using batch testing and Certificates of Analysis, we share practical steps to elevate credibility without slipping into fear or elitism.

We explore the tug‑of‑war between online convenience and in‑store experience, then show how to win on both fronts. Teach your team to ask outcome‑based questions and offer cross‑department solutions that pair aromatherapy with herbs, supplements, and grocery staples. Learn why diffusion still counts as systemic exposure, how oxidation undermines safety, and when a smaller bottle is actually the better buy. You’ll hear specific ways to position therapeutic blends next to sinus, stress, and sleep sets, and how to use subtle, high‑quality scent to anchor memory and comfort inside your store.

Seasonal marketing comes alive here: meet customers where they are with timely content and micro‑workshops that translate to real‑world results. We also talk transparency—organic standards, constituent profiles, ethical sourcing—and how to honor local makers who do the work even if they can’t afford every seal. If you want to build trust over trends, keep your staff longer, and create a store that people choose for guidance as much as goods, this conversation gives you tactics to start tomorrow.

Enjoyed this conversation? Follow, rate, and share the show so more natural retailers can build smarter, safer, and more connected communities. Got a question or a challenge we should tackle next? Email us at info@naturalproductsmarketer.com.

Connect with us:

Facebook

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Email: info@naturalproductsmarketer.com

About Tina Maddock

Since 2014, Tina has worked with multiple natural products businesses, discovering how to market their CBD products online, without having their payment processor shut them down, to letting customers talk about their health issues those products have helped them solve. She knows first hand how experts like you offer the best products and a superior customer experience, that is why she is committed to helping you find an easy way to grow your natural product business.

Search is slipping, social buries links, and great employees aren’t browsing job boards. That’s the new reality for natural products retailers, and it’s exactly why we’re leaning into programmatic ads and geofencing to reach both customers and potential hires where they actually are—on their phones, inside apps, and in connected TV.

Dan Kraus of Shift Advertising walks through how precise geofences around health fairs, yoga studios, natural grocers, and even training programs can build an anonymized audience of motivated people without creeping on identities. Then we get practical: dayparting to hit after‑hours crews, CPMs you can plan for, and why a two‑week display burst can move the needle when you stay narrow on one category your store already dominates. You’ll hear examples from staffing a clean‑room manufacturer to recruiting for stretch studios, plus the reporting that matters: actions, store visits inside conversion zones, and 60‑ to 90‑day lift instead of last‑click myths.

We also cover the conversion chain most teams miss. If ads perform but sales stall, check the landing page, train staff on the exact offers running, and make sure shelves and scripts match the message. Warm audiences win fastest, so upload your email list and loyalty members, retarget recent site visitors, and use ads to boost email opens with “check your inbox” creative. In a softer economy, highlight essentials customers still buy—coffee, toothpaste, shampoo—and keep your brand top of mind so paused routines don’t become lost customers.

Whether you need a pipeline of service‑minded floor staff or you want profitable store traffic without wasting spend, this playbook shows how to target smarter and measure what matters. Subscribe, share with a fellow retailer, and leave a quick review so we can bring more expert strategies to your feed.

Connect with us:

Facebook

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Email: info@naturalproductsmarketer.com

About Tina Maddock

Since 2014, Tina has worked with multiple natural products businesses, discovering how to market their CBD products online, without having their payment processor shut them down, to letting customers talk about their health issues those products have helped them solve. She knows first hand how experts like you offer the best products and a superior customer experience, that is why she is committed to helping you find an easy way to grow your natural product business.