Naming Your Business: Why It Matters More Than You Think
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Naming Your Business: Why It Matters More Than You Think
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About this listen
Your name sets the tone. It’s the first impression, the identity, the hook that makes people pay attention (or forget you instantly).
- What makes a great business name
- Why the name needs to make sense and feel true to what you do
- How to avoid overthinking and still make progress
- Real-world advice for choosing something memorable and meaningful
Don’t let naming your business slow you down—but don’t treat it like an afterthought either. Find something that clicks, then run with it.
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.