Nala | Undies, Inclusivity & Viral Campaigns with founder Chloe de Winter | Ep 98
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Nala | Undies, Inclusivity & Viral Campaigns with founder Chloe de Winter | Ep 98
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About this listen
Chloe de Winter is the co-founder of Nala, a wildly better underwear brand that has gained a cult following for its comfortable and affordable bras and undies. Nala is dedicated to creating sustainable, stylish underwear that doesn't compromise on comfort or design. Using bio-based fabrics and ethical practices, the brand caters to all genders and sizes, empowering customers to feel confident, sexy, and supported daily. Before being the "bra lady," Chloe built a career as a physiotherapist and master Pilates instructor, founding the premium online platform, Go Chlo Pilates.
Mentioned in Conversation:
- Creating vibrant, eco-friendly underwear for women and non-binary individuals
- Supporting all genders and sizes by designing with inclusivity and diversity as core principles
- Keeping sustainability as integral to the brand across packaging and materials
- The challenges of balancing motherhood and business - everything she’s still figuring out
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