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NN/G UX Podcast

NN/G UX Podcast

By: Nielsen Norman Group
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 The Nielsen Norman Group (NN/G) UX Podcast is a podcast on user experience research, design, strategy, and professions, hosted by Senior User Experience Specialist Therese Fessenden. Join us every month as she interviews industry experts, covering common questions, hot takes on pressing UX topics, and tips for building truly great user experiences. For free UX resources, references, and information on UX Certification opportunities, go to: www.nngroup.com467016
Episodes
  • 58. The Truth About Lean & Agile (Feat. Principal Experience Specialist, Laura Klein)

    58. The Truth About Lean & Agile (Feat. Principal Experience Specialist, Laura Klein)
    Feb 25 2026
    If you work in UX, you’ve probably heard the terms lean, Agile, and MVP more times than you can count. But knowing the terms doesn’t mean knowing how to make them work. In this episode, Laura Klein, Principal Experience Specialist at NN/G, joins Therese Fessenden to talk about what Lean UX was really meant to accomplish — and how teams today can apply its principles without falling into common traps.Listen as they discuss how Lean UX came about, the skill of zooming between product vision and interaction details, and why growing companies struggle to balance speed and consistency. Whether you’re working at a startup or inside a large enterprise, this episode offers a grounded look at how to design thoughtfully in fast-moving environments.We’re also excited to have Laura join as the newest co-host of the NN/G UX Podcast. And many congratulations to the Fessenden family as they welcome a new addition to their family.About Laura Klein | Bio | Linkedin | Bluesky | Usersknow.comWhat is Wrong With UX (Podcast)Build Better Products (Book)UX for Lean Startups (Book)NN/G Live Online Courses Taught by LauraLean UX and AgileProduct & UX: Building Partnerships for Better OutcomesAll Our Live CoursesFree NN/G Articles & VideosLean UX & Agile: Study GuideLean UX & Agile GlossaryWhat is Lean UX?Accounting for User Research in AgileWhy Organizations Don’t Do User Research and How to Change ThatWhy Most Product Teams Aren't Really EmpoweredDon’t forget to like and subscribe! ❤️Follow Us On:NewsletterInstagramThreadsLinkedinBlueskyX📹 Post-production byTiago Pedro (Design Assistant)Megan Brown (Social Media Lead)TYXU5WMUAXAS8GTC
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    42 mins
  • 57. The Next Decade of UX: Why Psychology Matters More Than Ever (Feat. Thomas Watkins, Founder & Principal UX Architect at 3Leaf)

    57. The Next Decade of UX: Why Psychology Matters More Than Ever (Feat. Thomas Watkins, Founder & Principal UX Architect at 3Leaf)
    Jan 28 2026

    Therese Fessenden talks with design psychologist and product strategist Thomas Watkins (host of The Design Psychologist and Product-Led Growth Leaders) about why understanding the human mind is still a true superpower for designers, researchers, and product teams. They explore how products subtly shape our behavior and identity, why over-relying on templates and patterns can flatten experiences instead of differentiating them, the risks of personifying AI tools, and the practical ways practitioners can use psychology and AI together to automate the tedious parts of work while staying human-centered and creating products that truly fit into people’s lives.

    About Thomas Watkins: Bio | LinkedIn

    • The Design Psychologist Podcast
    • Product-Led Growth Leaders Podcast
    • 3Leaf Consulting (Thomas’ Design Team)

    Related Live Online Training: The Human Mind & Usability

    Free NN/g Study Guides & Articles:

    • Psychology Study Guide
    • Humanizing AI Is a Trap
    • The ELIZA Effect: Why We Love AI
    • The 4 Degrees of Anthropomorphism of Generative AI
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    50 mins
  • 56. AI for UX Analysis: How Accurate Is It? (feat. Christian Holst & Jamie Holst, Baymard Institute)

    56. AI for UX Analysis: How Accurate Is It? (feat. Christian Holst & Jamie Holst, Baymard Institute)
    Dec 19 2025

    As AI-powered tools flood the market promising quick evaluations and audits, the conversation zeroes in on a critical issue: the reliability of these tools. In this episode, co-hosts Therese Fessenden and NN/G VP Kate Moran sit down with Jamie Holst and Christian Holst, the co-founders of Baymard Institute, to examine the growing role of AI in UX analysis. The group discusses the risks of over-relying on AI—particularly for junior UX practitioners—and the deeper implications for professionalism in the field.

    About the speakers:

    • Christian Holst (Co-founder & Research Director, Baymard Institute)
    • Jamie Holst (Co-founder & CTO, Baymard Institute)
    • Kate Moran (VP, NN/G)

    Links Referenced in the Episode:

    • Try UX Ray for Free: https://baymard.com/product/ux-ray
    • Read their article on AI accuracy: https://baymard.com/blog/ai-heuristic-evaluations

    Related NN/G Courses:

    • Accelerating Research with AI
    • AI for Design Workflows
    • Designing AI Experiences
    • AI Product Strategy

    Check out ALL of our courses at nngroup.com/learning

    Related NN/G Articles:

    • AI Hallucinations: What Designers Need to Know
    • AI-Powered Tools for UX Research: Issues and Limitations
    • AI as a UX Assistant
    • AI Chatbots Discourage Error Checking
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    1 hr and 6 mins
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