NIL Deals in College Sports: The Good, The Bad, and What We Didn’t See Coming
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NIL Deals in College Sports: The Good, The Bad, and What We Didn’t See Coming
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About this listen
College sports have changed forever.
With the introduction of NIL (Name, Image, and Likeness) deals, college athletes can finally profit off their talent — but the system hasn’t come without controversy. In this episode of The Kaicast, we break down the good, the bad, and the unintended consequences of NIL in college sports.
We discuss why NIL was necessary, how it’s empowering athletes, and where it’s starting to create problems — from recruiting imbalances and locker room tension to the chaos of the transfer portal. Using real examples from top college stars, we look at how NIL is reshaping football and basketball, and whether the current model is sustainable.
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