NFTs: Engaging Today’s Fans in Crypto and Commerce
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NFTs: Engaging Today’s Fans in Crypto and Commerce
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About this listen
In this episode of The Crypto White Papers, we decode Visa’s whitepaper on NFTs as a new engine of digital commerce and fan engagement. From collectibles to loyalty programs, NFTs are redefining how brands connect with their audiences—and Visa is positioning itself at the center of this transformation.
We cover:
What NFTs are and why they matter beyond just digital art
How NFTs unlock utility in fan engagement, loyalty, governance, and ticketing
Visa’s 7-step playbook for integrating NFTs into business models
Risks and considerations: custody, environmental impact, IP rights, and regulation
Examples like NBA Top Shot, Flow blockchain, and real-world use cases in sports and entertainment
Whether you're a brand strategist, developer, or just NFT-curious, this episode gives you a practical, strategic overview of how Web2 giants like Visa are stepping into Web3.
#NFTs #Visa #DigitalCommerce #FanEngagement #CryptoArt #NFTMarketing #TokenEconomy #Web3Business #Metaverse #CryptoPodcast #BlockchainStrategy