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What does the path to financial freedom really look like? For most, it isn’t a straight line.

In the debut episode of JG Sound of Money, host Josh Gilliland shares the unfiltered personal story behind his search for a better investment. This isn't a story about overnight success; it's a real-world journey through the retirement challenges facing Generation X, from the dot-com bust and failed startups to the expensive lessons that ultimately led to the world of music royalties. Before you can understand the "how" of investing, it's critical to understand the "why."

In this episode, you will learn:

• Why the old rules of retirement no longer apply and the "generational necessity" for finding alternative income streams.
• The hard-won lessons from a $25,000 loss in a cannabis startup and a $60,000 passion investment in a band derailed by the pandemic.
• The critical distinction between investing in a high-stakes music business and a data-driven music asset.
• How this winding path led to the discovery of music royalties as a truly passive, non-correlated solution.

Resources Mentioned:

Start your own journey with the right tools. Download the free Advanced Investment Calculator that Josh uses to analyze deals: https://www.jgsoundofmoney.com/calculator

Next week on The Sound of Money: We lay the foundation by breaking down the two fundamental copyrights that make every song a potential investment.