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My Best Campaign

My Best Campaign

By: Monday Creative Inc
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Summary
 We sit down with Senior Marketing Leaders (CEOs, CMOs and Marketing Directors) to learn about their journey to their current role and hear about one career-defining campaign—maybe it was their first global spot, or a major rebrand, or a video that went viral, or maybe something that just changed the way people perceived the brand. What was so special about it? How did it change the trajectory of the business or their career? What went wrong? What were the magic ingredients that made it work?Monday Creative Inc Economics Marketing Marketing & Sales
Episodes
  • Why Being an Outlier Is Oboz’s Biggest Brand Advantage | Dave Karstad, Senior Director Brand & Marketing, Oboz

    Why Being an Outlier Is Oboz’s Biggest Brand Advantage | Dave Karstad, Senior Director Brand & Marketing, Oboz
    Nov 3 2026

    How do you modernize a cult outdoor brand without losing what made people love it? Dave Karstad, Senior Director of Brand and Marketing at Oboz, has spent the last nine months answering exactly that, and the impact is already showing.


    Oboz has long been a favourite in the hiking world, but it needed a little tzuj to let its personality shine and reach the right audience. In this season three finale, Dave shares how he’s refocusing a cult brand for a new generation, why being an outlier is a strength, and how to get a buttoned-up brand to loosen up and connect with the people who matter most.


    LINKS

    Dave on LinkedIn

    Polartec

    Oboz

    Rock Fight podcast

    Obox x Blackbird Spyplane

    Oboz x Gorp Girls

    Show More Show Less
    49 mins
  • How Boarderie Turned Charcuterie Boards into a $200M Business | Rachel Solomon, CEO, Boarderie

    How Boarderie Turned Charcuterie Boards into a $200M Business | Rachel Solomon, CEO, Boarderie
    Oct 9 2026

    Ad spend, ROAS, and Meta ads: a performance marketing masterclass with Boarderie's CEO


    How much should you spend on ads? How many should you run? What ROAS should you aim for? Rachel Solomon, CEO and Co-Founder of Boarderie, answers all of it in this performance marketing masterclass.


    Boarderie is the shippable charcuterie brand that has generated over $200 million in sales. It started with a Shark Tank investment and scaled by mastering the Meta ad. Rachel shares how she did it, using first-order profitability as her guiding principle. In this episode, she breaks down her formula for ads that convert and explains why the ugliest creative is sometimes the one that wins.


    LINKS

    Rachel on Linkedin

    Boarderie

    Dessert Boards

    Halloween Boards

    Fish Wife

    Dyson Toothbrush

    Show More Show Less
    1 hr and 7 mins
  • Why Patagonia’s Anti-Marketing Works | Aileen Ottenweller, Director of Brand & Impact, Patagonia

    Why Patagonia’s Anti-Marketing Works | Aileen Ottenweller, Director of Brand & Impact, Patagonia
    Sep 26 2026

    Can protest be a form of marketing? Patagonia has been an industry outlier since its inception, pushing the bounds of what traditional "marketing" can look like. From their iconic "Don't Buy This Jacket" campaign to their $11 million giveback initiative launching this September, the outdoor brand was built on defying convention.


    On today's episode, we sit down with Aileen Ottenweller, Director of Brand and Impact at Patagonia, to explore what it looks like when brands stay true to their values and give their community a chance to contribute to something meaningful.


    LINKS

    Aileen on LinkedIn

    Patagonia

    Patagonia Worn Wear

    Shithropecene

    Charlie Grinnel on My Best Campaign

    ACLU

    Show More Show Less
    57 mins
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