In this episode I talk with Jenny Young, Director and founder of Blue Cabin, a charity based in the north East of England that strengthen relationships between care-experienced individuals and the people in their lives through creative activities. We talk about how Blue Cabin has grown, touching on developing practitioners, growing income streams, working with local authorities and adoption/fostering agencies, and evaluation.

In this second mini podcast, I want to quickly touch on framing again, but this time, thinking about long-term, systemic solutions. But perhaps not in the way you might imagine.

Because at a time when support for the arts from politicians in the UK doesn’t seem to be improving, I think we have a massive opportunity.

It’s an opportunity to make a systemic shift our arts CPD and support system, a shift in focus that will enable us to

· Change perceptions about the work we do, and why it matters.

· To make sure the arts, music and culture are properly valued and embedded in public policy as a means to improve our society and our lives.

EDIT: With apologies for the error: audience development in the arts is 35 years old, not 25 years. It still seems like yesterday to me!

In this short episode, I’m talking with … myself! In a change to the usual format, I’m sharing some thoughts on how we talk about why arts, culture and music matter. I touch on framing, messaging and decision science, and I mention organisations and individuals that can help, and are worth following.