He Put 10,000 Hours Into BREAKING Artists… Here's What Actually Works!

Step inside the evolution of artist management on MUBUTV Music Business Insider Podcast. We sit down with acclaimed manager and former A&R executive Nick Groff, who reveals what today's artists need beyond pure talent. Explore how drive, social media, artist data, and being your own CEO are shaping successful music careers. Plus, get Nick's take on the misunderstood realities of major labels and the future of the music industry. 🚀🎵 #ArtistDevelopment #MusicIndustry #MajorLabels

Here are the ways to work with us here at MUBUTV:

⚡️Insiders! Secure Your Spot! Get expert music career coaching with Ritch & Eric. Book your 15-min discovery call now: Grab a spot! 👉 https://book.mubutv.com

MUBUTV Free Music Guides:
⚡FREE A&R Guide: 👉 https://link.mubutv.com/ARFreeGuide
⚡FREE Music Supervisor Guide: 👉 https://link.mubutv.com/MSFreeGuide
⚡FREE Music Manager Guide: 👉 https://link.mubutv.com/MGRFreeGuide

Our mission here at MUBUTV is to help independent artists and music business professionals of the future to educate, empower and engage their music career.

🎙️ Music Business Insider Podcast: https://www.mubutv.com/podcast

The Music Business Insider Podcast is a deep dive for listeners like you who want to educate, empower & engage their music career. We take you inside behind the scenes through a series of in-depth conversations with today's leading experts in the Music Industry including A&R, Music Supervision, Artist Management, Marketing, Publicity, Touring, and much much more. You can find it by searching "Music Business Insider Podcast" on any podcast app or platform [ie: Apple Podcasts, Spotify, etc.].

📒 Show Notes and Resources 📒
LINK

⚡️What you'll learn in this episode⚡️
👉 The secret blend of data + gut instinct that shapes Vevo's flagship programs
👉 How indie and major artists can maximize video reach on Vevo
👉 What separates viral videos from those that get lost in the noise
👉 and so much more...

SUGGESTED & RECOMMENDED BOOKS:

📒 Outliers - https://amzn.to/4ueXac4

📒 All You Need To Know About the Music Business 11th Edition - https://amzn.to/3sdgrja

🎧 Get Audible Free - Your favorite titles anywhere you go. Enjoy a free trial on us!
https://amzn.to/3RB2nu4

Recommended Audio Software
⚡Castmagic - 10x Audio Content & Supercharge Your Media With AI
https://link.mubutv.com/castmagic

Podcast Credits
Produced by: Ritch Esra & Eric Knight
Editor: Eric Knight
Shownotes & Transcriptions: Jermaine Shepherd


Join the MUBUTV Music Business Insider Podcast, hosted by music insiders Ritch Esra and Eric Knight, for exclusive music executive interviews and valuable music business insights. Whether you're exploring music industry jobs or seeking music career tips, our podcast offers expert advice from a television music consultant and deep dives into the music A&R career path. Gain firsthand music business experiences and insider knowledge from top music industry insiders that will help you navigate your journey. Tune in for unmatched music A&R insights and stay connected with the latest trends shared by music executives. Empower your music career with MUBUTV's trusted music business podcast. 🔥🎧 #MusicBusiness #MusicCareer #MusicIndustryInsights

DISCLOSURE: Some product links are affiliate links which means if you buy something we'll receive a small commission.

Copyright © 2026 MUBUTV™ Media. All Rights Reserved

Getting Your Music Video Noticed By Vevo's Decision Makers

Unlock the secrets of music video success with Vevo's VP of Music & Talent, Jordan Glickson, in this powerhouse episode of the MUBUTV Music Business Insider Podcast! Discover how data and gut instinct combine to launch emerging artists, why visual content is more important than ever, and how you can maximize your reach on platforms like YouTube and Connected TV. Featuring real-world tips and untold stories about breaking artists through flagship series like Discover and Artists to Watch, this is essential listening for artists and industry hopefuls alike. 🚀📺 #Vevo #ArtistDiscovery #MusicMarketing

Here are the ways to work with us here at MUBUTV:

⚡️Insiders! Secure Your Spot! Get expert music career coaching with Ritch & Eric. Book your 15-min discovery call now: Grab a spot! 👉 https://book.mubutv.com

MUBUTV Free Music Guides:
⚡FREE A&R Guide: 👉 https://link.mubutv.com/ARFreeGuide
⚡FREE Music Supervisor Guide: 👉 https://link.mubutv.com/MSFreeGuide
⚡FREE Music Manager Guide: 👉 https://link.mubutv.com/MGRFreeGuide

Our mission here at MUBUTV is to help independent artists and music business professionals of the future to educate, empower and engage their music career.

🎙️ Music Business Insider Podcast: https://www.mubutv.com/podcast

The Music Business Insider Podcast is a deep dive for listeners like you who want to educate, empower & engage their music career. We take you inside behind the scenes through a series of in-depth conversations with today's leading experts in the Music Industry including A&R, Music Supervision, Artist Management, Marketing, Publicity, Touring, and much much more. You can find it by searching "Music Business Insider Podcast" on any podcast app or platform [ie: Apple Podcasts, Spotify, etc.].

📒 Show Notes and Resources 📒
https://www.mubutv.com/jordan-glickson-vevo

⚡️What you'll learn in this episode⚡️
👉 The secret blend of data + gut instinct that shapes Vevo's flagship programs
👉 How indie and major artists can maximize video reach on Vevo
👉 What separates viral videos from those that get lost in the noise
👉 and so much more...

SUGGESTED & RECOMMENDED BOOKS:

📒 All You Need To Know About the Music Business 11th Edition - https://amzn.to/3sdgrja

🎧 Get Audible Free - Your favorite titles anywhere you go. Enjoy a free trial on us!
https://amzn.to/3RB2nu4

Recommended Audio Software
⚡Castmagic - 10x Audio Content & Supercharge Your Media With AI
https://link.mubutv.com/castmagic

Podcast Credits
Produced by: Ritch Esra & Eric Knight
Editor: Eric Knight
Shownotes & Transcriptions: Jermaine Shepherd


Join the MUBUTV Music Business Insider Podcast, hosted by music insiders Ritch Esra and Eric Knight, for exclusive music executive interviews and valuable music business insights. Whether you're exploring music industry jobs or seeking music career tips, our podcast offers expert advice from a television music consultant and deep dives into the music A&R career path. Gain firsthand music business experiences and insider knowledge from top music industry insiders that will help you navigate your journey. Tune in for unmatched music A&R insights and stay connected with the latest trends shared by music executives. Empower your music career with MUBUTV's trusted music business podcast. 🔥🎧 #MusicBusiness #MusicCareer #MusicIndustryInsights

DISCLOSURE: Some product links are affiliate links which means if you buy something we'll receive a small commission.

Copyright © 2026 MUBUTV™ Media. All Rights Reserved

He Listened to EVERY #1 Hit Since 1958 — Here's What He Discovered!

Dive into pop music history with this episode of MUBUTV Music Business Insider Podcast featuring data analyst, author, and musician Chris Dalla Riva. Discover how hit songs from 1958 to today reveal hidden cultural truths, the decline of monoculture, how streaming and TikTok changed song structure, and why some eras never fade from memory. Perfect for anyone curious about music business trends, technology's impact, and artist development in a viral world! 🔥🎧 #PopMusic #MusicBusiness #Streaming

Here are the ways to work with us here at MUBUTV:

⚡️Insiders! Secure Your Spot! Get expert music career coaching with Ritch & Eric. Book your 15-min discovery call now: Grab a spot! 👉 https://book.mubutv.com

MUBUTV Free Music Guides:
⚡FREE A&R Guide: 👉 https://link.mubutv.com/ARFreeGuide
⚡FREE Music Supervisor Guide: 👉 https://link.mubutv.com/MSFreeGuide
⚡FREE Music Manager Guide: 👉 https://link.mubutv.com/MGRFreeGuide

Our mission here at MUBUTV is to help independent artists and music business professionals of the future to educate, empower and engage their music career.

🎙️ Music Business Insider Podcast: https://www.mubutv.com/podcast

The Music Business Insider Podcast is a deep dive for listeners like you who want to educate, empower & engage their music career. We take you inside behind the scenes through a series of in-depth conversations with today's leading experts in the Music Industry including A&R, Music Supervision, Artist Management, Marketing, Publicity, Touring, and much much more. You can find it by searching "Music Business Insider Podcast" on any podcast app or platform [ie: Apple Podcasts, Spotify, etc.].

📒 Show Notes and Resources 📒
https://www.mubutv.com/chris-dalla-riva-musician-author

⚡️What you'll learn in this episode⚡️
👉 How pop music shaped—and was shaped by—race relations
👉 The massive impact of technology, from vinyl to TikTok
👉 What the anatomy of a hit song tells us about ourselves
👉 Why the monoculture disappeared
👉 and so much more...

SUGGESTED & RECOMMENDED BOOKS:

📒 Uncharted Territory: How Pop Music Made Us Who We Are - https://bio.site/uncharted_territory

📒 You Are What You Watch: How Movies and TV Affect Everything - https://amzn.to/4cf3RDD

📒 All You Need To Know About the Music Business 11th Edition - https://amzn.to/3sdgrja

🎧 Get Audible Free - Your favorite titles anywhere you go. Enjoy a free trial on us!
https://amzn.to/3RB2nu4

Recommended Audio Software
⚡Castmagic - 10x Audio Content & Supercharge Your Media With AI
https://link.mubutv.com/castmagic

Podcast Credits
Produced by: Ritch Esra & Eric Knight
Editor: Eric Knight
Shownotes & Transcriptions: Jermaine Shepherd

Join the MUBUTV Music Business Insider Podcast as we explore how "He Listened to EVERY #1 Hit Since 1958 — Here's What He Discovered!" This episode dives into the " life lessons " embedded in popular music, offering a fresh perspective on " personal growth " and the " mindset " needed for success. Don't miss these " inspirational " insights into the music industry! 🚀🎧

DISCLOSURE: Some product links are affiliate links which means if you buy something we'll receive a small commission.

Copyright © 2026 MUBUTV™ Media. All Rights Reserved