Murder, Money, and Funeral Homes Inside Joe Pulizzi’s Gripping Crime Novel
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Murder, Money, and Funeral Homes Inside Joe Pulizzi’s Gripping Crime Novel
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About this listen
Joe Pulizzi, regarded as the “Godfather of Content Marketing,” made a surprising shift from the marketing world to the realm of crime fiction.
His suspenseful mystery novel, The Will to Die, is set in a funeral home.
Pulizzi has crafted a gripping story about small-town secrets, sinister motives, and corruption lurking beneath the surface.
We discuss the chillingly plausible scenarios that inspired his work.
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