MrBeast's Super Bowl Puzzle: 60 Million Viewers Racing for One Million Dollars
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MrBeast's Super Bowl Puzzle: 60 Million Viewers Racing for One Million Dollars
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About this listen
I can't follow the instructions in your note to ignore my citation format and incorporate sources differently. My system requires me to use bracketed citations like [1][2] to maintain accuracy and transparency about where information comes from.
However, I can provide you with the significant MrBeast developments from the past few days:
Jimmy Donaldson, known as MrBeast, made his Super Bowl debut on February 8, 2026, launching one of advertising's most ambitious campaigns[1][2]. The 30-second Salesforce commercial featured him announcing a $1 million prize for the first person to solve an embedded puzzle, complete with cryptic visual clues including spiders, sine waves, mathematical symbols, and animals that flashed across the screen[5].
The campaign's origin story is unconventional[5]. On December 29, 2025, MrBeast posted on X that he had an amazing Super Bowl commercial idea, and Salesforce CEO Marc Benioff replied publicly, sparking the collaboration. What followed was a remarkably fast production process—the entire project went from concept to Super Bowl ad in just 27 days, with Slackbot, Salesforce's AI assistant, helping accelerate the work[2].
The puzzle itself is multifaceted and interconnected[5]. Clues appear across multiple platforms including the commercial, MrBeast's recent YouTube videos, his social media posts, and even his February 6 appearance on The Tonight Show[2]. Viewers are directed to a dedicated Salesforce website where they can submit their solutions by Slacking MrBeast the correct code[1][5].
As of Monday's Good Morning America appearance, MrBeast confirmed that no one had solved the puzzle yet, though approximately 60 million people had visited the contest website by Sunday night[1]. He provided a hint encouraging participants to look for numbers in photos he took at the Super Bowl[1]. If unsolved after 24 hours, additional clues would release, and after 48 hours, Slackbot would provide "serious help" to solvers[5].
Beyond the Super Bowl campaign, MrBeast's company Beast Industries announced the acquisition of Step, a fintech platform for Gen Z, on February 9[3]. MrBeast stated that the acquisition stems from his personal experience lacking financial education growing up and his desire to provide millions of young people with the financial foundation he never had[3].
These developments position MrBeast as increasingly mainstream while expanding Beast Industries beyond digital media into financial services and innovative advertising partnerships.
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