Moving marketing from a cost to a profit centre
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.
Add to basket failed.
Please try again later
Add to Wish List failed.
Please try again later
Remove from Wish List failed.
Please try again later
Follow podcast failed
Unfollow podcast failed
Moving marketing from a cost to a profit centre
-
Narrated by:
-
By:
About this listen
This week, I sat down with Stephen Knight, Founder and CEO of Pimento, to unpack how business can turn marketing from a cost into a profit driver.
Some of my favourite takeaways from our conversation:
✅ The #1 mistake SMEs make when hiring marketing help, and how to avoid it.
✅ Why cutting brand spend in a downturn is often a strategic mistake.
✅ How to find the right marketing partner in a sea of thousands of agencies.
✅ How PE-backed businesses can still build brand equity without losing performance focus.
✅ And, what happened when a FTSE30 firm spent just 17p per customer per year on marketing.
No reviews yet
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.