Most MSPs Are Selling Cybersecurity Completely Wrong
Failed to add items
Add to basket failed.
Add to Wish List failed.
Remove from Wish List failed.
Follow podcast failed
Unfollow podcast failed
Most MSPs Are Selling Cybersecurity Completely Wrong
-
Narrated by:
-
By:
About this listen
Most MSPs are selling cybersecurity completely wrong. Some overwhelm clients with dozens of tools and technical jargon, while others sell the bare minimum and still call it security. Both approaches lead to confused clients and weak protection. In this video, Harrison Baron breaks down what MSPs should actually include in a cybersecurity stack and what should not be sold as security. Instead of focusing on tools like EDR, DNS filtering, or conditional access, you will learn how to focus on what clients actually care about. They want to avoid getting hacked, losing data, or getting fined or shut down. Harrison explains the five core areas every MSP security offering should cover: identity protection, endpoint security, email security, backup and recovery, and monitoring and response. He also covers common mistakes MSPs make when building their security packages and how to explain cybersecurity in simple terms that business owners understand. If you want to simplify your cybersecurity offering, sell with more confidence, and build a stronger MSP security stack, this video will help you do exactly that.