Morning Drive | The Rise of a Baking Empire in Dubai | Mira Business FM
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Morning Drive | The Rise of a Baking Empire in Dubai | Mira Business FM
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About this listen
Tim Elliott sits down with Irena Dimitrovi, the founder of House of Cakes, to explore the business of boutique baking in the UAE. Since launching in 2006, this pioneering brand has evolved from a childhood dream into a market leader.
The discussion reveals a counter-intuitive trend: while international bakeries peak in December, Dubai’s bespoke market often sees a downturn as families travel abroad. Instead, peak season aligns with the school calendar. Dimitrova also shares insights into maintaining an "Instagrammable" edge and pivoting toward sugar-free options to meet health-conscious demand.
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