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More than the Brand

More than the Brand

By: Matt Ortlieb & Olivia McKerrow
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About this listen

A podcast about what goes on behind the scenes of building brands, businesses, and personal brands. Real conversations around marketing, content, branding, and the decisions that actually shape growth. Sometimes it’s just us, sometimes it’s other founders and creators, but it’s always honest, practical, and rooted in real experience.

© 2026 More than the Brand
Episodes
  • Why Club 60 Isn’t Just Another Fitness Platform - Olivia McKerrow

    Why Club 60 Isn’t Just Another Fitness Platform - Olivia McKerrow
    Feb 6 2026

    An unfiltered first conversation. We talk about why Club 60 almost stayed an idea, what it actually takes to build an online platform from scratch, and the real decisions behind branding, content, and going all in.

    From community and accountability to marketing strategy, creative overwhelm, and betting on yourself before anything exists.

    This episode is messy, honest, and exactly how the early stages really feel.

    A podcast about what really goes on behind the scenes of building brands, businesses, and personal platforms.


    We talk marketing, content, branding, community, and the uncomfortable middle between idea and execution.
    Built for founders, creators, and business owners who want honest conversations, not recycled advice.


    Hosted by Matt and Olivia. Audio-only for now. New episodes regularly.

    Listen & subscribe
    → Apple Podcasts
    → Spotify

    Follow along
    → Instagram: @Mattortlieb_ | @oliviamckerrow | @ortliebmedia


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    35 mins
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