In this episode of Moonee Valley Voices, host Matthew Galea sits down with local business owner Anthony Cerchiara, founder of Golden Goose Finance.

Anthony shares his journey from working at a Big Four bank to launching his own finance business in his early 30s. We dive into:

• What it takes to back yourself and start a business from scratch.
• How word-of-mouth and client referrals fuelled Golden Goose’s growth.
• The creative approach Anthony takes to branding and marketing in the finance industry.
• Big changes in the market for first home buyers and business owners dealing with tax debt.
• His ties to the Essendon Royals, where he still plays socially, and his connection to the Silent Sight Foundation.

Anthony’s story highlights the courage, creativity, and community spirit that drives entrepreneurship in Moonee Valley.

Available on Spotify, Apple Podcasts and YouTube.

Connect with Golden Goose Finance:
Website: https://www.goldengoosefinance.com.au
Email: anthony@goldengoosefinance.com.au

Stephen Simone from the Silent Sight Foundation returns to Moonee Valley Voices as our very first repeat guest.

This time, Stephen shares the story behind Street Classica, a huge event coming to Puckle Street, Moonee Ponds on 21 September. With the street shut down and filled with prestige cars, family activities, special guests and entertainment, the day is about much more than cars — it’s about raising awareness and funds for Usher Syndrome.

In this episode, we cover:

• The inspiration behind Street Classica and what to expect on the day
• How the event is helping raise awareness of Usher Syndrome
• The community and business support that’s made it possible
• How locals can get involved — from volunteering to raffle tickets

👉 Learn more about Silent Sight Foundation: https://www.silentsight.org/

👉 Event details: https://www.facebook.com/events/2558470847843162

👉 Buy raffle tickets: https://www.raffletix.com.au/streetclassica2025

Moonee Valley Voices is proudly produced by Content Hype in Moonee Ponds, shining a light on the people and stories of our community.

In this episode of Moonee Valley Voices, we sit down with lifelong Moonee Valley local and Marketing & Brand Strategist Rosie Lo Grasso from ideapro.

Rosie shares her journey from running her own fashion label and navigating corporate marketing, to co-founding ideapro with her husband Anthony – a business built on the belief that branding goes far deeper than just a logo.

We talk about:

• Rosie’s path through retail, fashion, and corporate marketing before joining Anthony in ideapro
• The lessons she learned from her first business (including a hard truth about deposits)
• Why branding is more than colours and logos – and how consistency, customer understanding, and clarity set great businesses apart
• How ideapro helps local businesses in Moonee Valley and beyond to uncover their unique identity and connect with their ideal customers
• Rosie’s love for the Moonee Valley community, from school runs and local sport to favourite spots like Mister Hoffman, Perry’s, Little Sister, Tookaiya, and Classe 90

Rosie also shines a light on some local businesses she’s proud to have supported, including Thriving Wealth and Bridesmaids Dressing Room, (check out our episodes with John and Aneta) showing how strong branding and implementation can transform a business.

This episode is packed with practical branding insights and local flavour – perfect for business owners who want to build a brand that truly resonates.