MoneyBallers | Breakdown on Contracts, Media Deals, Franchise Values, and the Business of the NFL cover art

MoneyBallers | Breakdown on Contracts, Media Deals, Franchise Values, and the Business of the NFL

MoneyBallers | Breakdown on Contracts, Media Deals, Franchise Values, and the Business of the NFL

By: Life in the Stands
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About this listen

 Welcome to Moneyballers, the show where the X’s and O’s meet the dollars and cents. Football might be won on the field, but the decisions that shape the league are often made long before kickoff — in contract negotiations, salary cap calculations, ownership boardrooms, and billion-dollar media deals. We dive into the business side of pro football, from the intricacies of player contracts to franchise valuations, revealing how money drives the strategy behind the game you love.

This isn’t just another recap show. Whether it’s breaking down a blockbuster trade, analyzing the ripple effects of a record-setting contract, or unpacking how new media partnerships will change the way fans watch, Moneyballers connects the dots between the business of the NFL and the action on the field. Episodes drop every Tuesday + Thursday, giving you a fresh look at the weekend’s games through the lens of the league’s economics. Key takeaways each episode:
  • Exclusive insights into the league’s financial strategies
  • Analysis of high-profile trades, contracts, and team-building moves
  • Updates on media partnerships and the NFL’s global expansion
If you’ve ever wondered what makes the NFL the financial powerhouse it is today — and how those boardroom decisions shape what happens on the field — this is the show for you. Follow us on X @stands_life, Instagram @litsnetwork, TikTok @lifeinthestands, and YouTube @lifeinthestands!Copyright Life in the Stands Economics Football (American)
Episodes
  • The NFL and It's Marketing Machine (And how the Dallas Cowboys Set the Pace)

    The NFL and It's Marketing Machine (And how the Dallas Cowboys Set the Pace)
    Oct 23 2025
    We have a very special guest on the show today - Kyle Shurtz of Avalaunch Media! Kyle takes on the NFL money machine from a marketing perspective and has tons of interesting tidbits to share.

    Kyle and Zach talk about the Dallas Cowboys and how Jerry Jones continues to win without the team needing to win themselves, how he would turn other franchises into media empires, and if Roger Goodell could apply the same strategy to the league as a whole.

    Explore Avalaunch Media: https://avalaunchmedia.com/

    Check out Kyle's LinkedIn page: https://www.linkedin.com/in/kyle-shurtz-wild-bet-king/

    If you like the content, please consider engaging with us on socials (X, TikTok, Instagram), all linked in our bio. Ratings and reviews are the best way to help the show grow, and we truly appreciate all the support!
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    23 mins
  • The NFL Sells Every Square Inch

    The NFL Sells Every Square Inch
    Oct 16 2025
    Logos. Everywhere you look — on the field, in the stands, even in the Gatorade you drink. But behind every logo is a check, and behind every check is a billion-dollar business model. In this episode, Zach breaks down how sponsorships quietly bankroll the NFL — from naming rights that fetch $20 million a year to exclusive “official partner” deals that lock entire industries out of the game.

    You’ll learn how the hierarchy of sponsorship works — league-wide versus team-level — and why “official” categories like apparel, betting, and streaming cost a fortune. We’ll talk about the brands reshaping modern football (Nike, FanDuel, Amazon), the science behind stadium naming rights, and how emerging tech and data deals are creating the next frontier of NFL monetization.

    Because whether it’s the logo on a jersey, a stadium name, or the Gatorade cooler on the sideline — it’s not just branding. It’s business. Follow us on X, TikTok, and Instagram (links in our bio), and remember: the money always tells the story. We appreciate the support!
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    11 mins
  • The NFL's Media Empire Goes All the Way Back to 1961

    The NFL's Media Empire Goes All the Way Back to 1961
    Oct 14 2025
    From black-and-white TVs to billion-dollar streaming rights, the NFL’s rise has always been powered by the screen. In this episode, Zach breaks down how the league turned television into its greatest revenue machine — starting with the 1961 Sports Broadcasting Act that made national TV deals legal, through Monday Night Football’s prime-time revolution, Fox’s audacious 1994 coup, and today’s streaming arms race with Amazon, YouTube, and Netflix.

    You’ll learn why networks overpay for NFL exclusivity, how the current $12 billion-per-year media split works, and what the next era of rights negotiations could look like. Because from CBS in the ’60s to Amazon in the 2020s, one truth has never changed — the money always tells the story.

    Remember to check out our socials linked in the bio for X, TikTok, and Instagram. Leaving a rating and review is the most helpful and we appreciate the support!
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    9 mins
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