The world of college athletics transformed when Name, Image, and Likeness (NIL) deals became permissible for student-athletes in 2021, creating unprecedented opportunities for young athletes to monetize their personal brands. Taylor Jacobs, Associate Athletic Director of NIL and Strategic Initiatives at LSU, shares insights on how student-athletes can prepare for and navigate the complex NIL landscape.

• Parents should help student-athletes identify their passions and strengths early to build marketable personal brands
• Social media presence is crucial - 99% of NIL deals include at least one social media component
• Student-athletes must treat their social media profiles as business platforms representing their personal brand
• Financial literacy is essential - LSU implements comprehensive programs to help athletes manage sudden wealth
• Athletes should use a three-bucket approach to money management: general savings, tax savings, and goal-specific savings
• Consistency in NIL regulations across states would create a more equitable environment for all student-athletes
• The collegiate sports landscape continues to evolve rapidly with the recent implementation of revenue sharing

Ask your athlete what they know about NIL and how it might impact them. Check their social media to ensure it's professional and brand-safe for future opportunities. Discuss posts, attitudes, and behaviors that could hurt their brand. Practice money management by asking how they would handle sudden income.

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The information, opinions, and recommendations presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional advice.