To book at session visit catiaholm.com or call or text 956-249-7930.

We trace how early experiences shape money habits, then work with Whitney Morrison to unpack shame, self-worth, and the seasons of finance. Practical tools help us shift from reaction to choice and build kinder, smarter money routines.

• neuroscience of scarcity wiring and identity narratives
• Whitney’s childhood imprint and career path into finance
• industry skills versus emotional money patterns
• shame, debt, and the unworthiness script
• the deserve versus pricing pendulum in business
• monthly nonjudgmental reviews to spot patterns
• money as cycles and building grace for downturns
• separating worth from net worth while pursuing potential
• one tiny step to shift a money behavior this week

Show Guest:

Whitney Morrison has long understood the profound role money plays in shaping a life. While others her age dreamed of fame, she was driven to decode the forces behind financial stability and identity. Motivated by her family’s early struggles, she pursued finance straight out of college, earning her Series 7, Series 66, and Certified Financial Planner® credentials. Her true transformation came when she began examining the emotional roots of money—beliefs around worth, scarcity, and success—ultimately shifting from a negative net worth to millionaire status while building her business from the ground up.

Today, Whitney serves as a strategic CFO and financial advisor to women entrepreneurs with a rare blend of rigor and reflection. She helps founders understand their numbers, make powerful decisions, and build profitable businesses that support the lives they’re creating. Her philosophy is simple yet revolutionary: money isn’t just transactional; it’s a pathway to meaning, agency, and wellbeing. To work with Whitney or learn more about her approach, visit her online and take your next step toward building wealth on your own terms.

You can find Whitney at: Holistic Money and on Instagram

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Couch Time with Cat isn’t therapy—it’s real conversation designed to support your journey alongside any personal or professional help you're receiving. If you're in emotional crisis or need immediate support, please get in touch with a professional or reach out to a 24/7 helpline like:

• US: 988 (Suicide & Crisis Lifeline)
• UK: Samaritans at 116 123
• Australia: Lifeline at 13 11 14
• Or find local resources through findahelpline.com

You’re not alone. Let’s take this one honest conversation at a time.

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Show hosted by:

Catia Hernandez Holm, LMFT-A

Supervised by Susan Gonzales, LMFT-S, LPC-S

You can connect with Catia at couchtimewithcat.com

and

To become a client visit- catiaholm.com