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Monetization Matrix w/ Kristian Hansen

Monetization Matrix w/ Kristian Hansen

By: Kristian Hansen
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About this listen

The Monetization Matrix podcast with Kristian Hansen offers insights on payment and subscription strategies to monetize products and services through the lens of growth. It covers everything from payment optimization to internationalization, churn reduction, and aims to benefit businesses of all sizes. Hosted by an industry expert with over 15 years of Silicon Valley experience, this series aims to boost ROI and provide valuable growth insights.

© 2024 Monetization Matrix w/ Kristian Hansen
Economics Leadership Management & Leadership
Episodes
  • How to be a Product Manager in Payments & Subscriptions
    Apr 10 2024

    This week I give my thoughts about how you break into product management.

    Product Management does not have a clearly defined path - its not as simple as take a few classes and BOOM you are now a PM.

    In this episode, I cover the basics about What a Product Manager does, How I would go about becoming a Product Manager and what steps to take to get into a Payments or Subscription role.

    At the end of the day, it comes down to trying hard, being patience, polite and persistent. This gets supercharged when you prepare by learning skills relevant to the job (think Analytics, Design, Engineering) and coming with fresh perspectives.


    You’ve reached the Monetization Matrix with me, your host, Kristian Hansen. Your expert with insights into payments and subscription strategies - where I discuss how to help you monetize your products and services for growth.

    Payments For Payments

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    36 mins
  • Interchange Fees vs Visa and MasterCard's $30 Billion Lawsuit
    Mar 28 2024

    This week I talk about the recent lawsuit settled between Visa and Mastercard vs United States Merchants.

    The lawsuit effectively will lower interchange costs for the next 5 years on all Visa and MasterCard credit card transactions.

    But what exactly are interchange fees, what do they do and why are they so high in the first place? How do they compare to other places, regions in the world?

    Listen to me recite sweet legal jargon from a United States District Judge - shout out to Margo Brodie for the Memorandum & Order that I was able to find on govinfo.gov !

    You’ve reached the Monetization Matrix with me, your host, Kristian Hansen. Your expert with insights into payments and subscription strategies - where I discuss how to help you monetize your products and services for growth.

    Payments For Payments

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    23 mins
  • Loyalty with Jimmy Somarajan of Levi Strauss
    Mar 21 2024

    In this episode my guest is Jimmy Somarajan of Levi Strauss.

    We discuss the evolution of payments at Levis and dive into their Loyalty program, the Red Tab Members Program.

    Loyalty can be measured in a number of ways; the top KPIs are retention and customer lifetime value

    There are different structures you can use to build loyalty and it all results in data. This data can help to personalize the customer experience to drive loyalty.


    You’ve reached the Monetization Matrix with me, your host, Kristian Hansen. Your expert with insights into payments and subscription strategies - where I discuss how to help you monetize your products and services for growth.

    Payments For Payments

    Show More Show Less
    35 mins

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