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David Zelma, USA Country Manager for SW-MOTECH, has built a career around motorcycles, marketing and the aftermarket industry. In this episode, host Heather Wilson Schiltz talks with him about his path from the custom Harley side of the industry to the adventure touring market.

David shares how an early piece of advice helped him choose a career tied to something he loved. The conversation also explores dealer education, motorcycle setup, the growth of smaller-displacement bikes, emerging e-bike riders and why hands-on product knowledge still matters in sales, marketing and leadership.

🎧 What You’ll Hear in This Episode:

• How David turned his love of motorcycles into a long career in powersports
• Lessons learned from the Harley, custom and performance aftermarket segments
• Why adventure touring became an exciting next chapter
• How bike fitment can make a major difference
• What sets SW-MOTECH apart in luggage, crash protection and rider accessories
• How dealer education supports both dealerships and riders
• David’s perspective on small-displacement motorcycles, Chinese brands and future riders
• Why technical product knowledge strengthens marketing and storytelling
• The role technology plays in modern motorcycles
• David’s favorite SW-MOTECH product and how he uses it every day

📲 Connect with David Zelma on Instagram

📲 Follow SW-MOTECH on Instagram, Facebook and YouTube

🌐 Learn more at SW-MOTECH.us

SPONSORED CONTENT: If you're a motorsports event organizer who wants more participants or attendees, your marketing and operations may be in need of a revamp. I help evaluate where you're at, develop a customized strategy, implement the tasks and assess the results. So if you're serious about getting more support, let's work together. Visit HighGearSuccess.com to get started.

SPONSORED CONTENT: If you're a racer looking to show sponsors how you can bring value to their company, visit HighGearSuccess.com to view services offered by High Gear Success for racers.

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Momentum: A Motorsports Podcast, powered by High Gear Success

👉 Want to connect or recommend a guest? Visit: MomentumMotorsportsPodcast.com

🔔 Subscribe on YouTube for more motorsports stories and strategies

📸 Follow @MomentumMotorsportsPodcast on Instagram + Facebook

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Adventure riding is about more than dirt roads, gravel routes and challenging terrain. It’s about the people you meet along the way. In this episode, host Heather Wilson Schiltz talks with Kane Wagner, owner of Appalachian ADV and host of the Appalachian ADV Community Podcast.

Kane shares the story behind the Fool’s Ride, how it has grown from a small gathering into Appalachian ADV’s flagship event and why he wants his rides to feel more like a reunion than just another motorcycle event. He also talks about building routes, managing permits, creating safety plans, leading clinics and helping riders gain confidence on adventure and dual sport bikes.

From community-building and coaching to calculated risk and the phrase “Have fun, take chances”, this conversation gives a behind-the-scenes look at what it takes to create meaningful riding experiences.

🎧 What You’ll Hear in This Episode:

• How the Fool’s Ride grew from a small early-season event into a 150+ rider gathering
• Why unpredictable spring weather is part of the challenge and appeal
• What riders can expect from Appalachian ADV events, clinics and guided rides
• The behind-the-scenes work involved in scouting routes, permits, insurance and safety planning
• How Kane approaches coaching riders from different backgrounds and skill levels
• Why community is at the center of Appalachian ADV
• The story behind the phrase, “Have fun. Take chances.”
• Where riders can connect with Appalachian ADV and follow upcoming events

📲 Connect with Kane Wagner on Instagram, Facebook and YouTube

🌐 Learn more at AppalachianADV.com

🌐 Listen to the Appalachian ADV Community Podcast

SPONSORED CONTENT: If you're a motorsports event organizer who wants more participants or attendees, your marketing and operations may be in need of a revamp. I help evaluate where you're at, develop a customized strategy, implement the tasks and assess the results. So if you're serious about getting more support, let's work together. Visit HighGearSuccess.com to get started.

SPONSORED CONTENT: If you're a racer looking to show sponsors how you can bring value to their company, visit HighGearSuccess.com to view services offered by High Gear Success for racers.

Support the show

-------------------------------------

Momentum: A Motorsports Podcast, powered by High Gear Success

👉 Want to connect or recommend a guest? Visit: MomentumMotorsportsPodcast.com

🔔 Subscribe on YouTube for more motorsports stories and strategies

📸 Follow @MomentumMotorsportsPodcast on Instagram + Facebook

Send us Fan Mail

From watching Supercross on TV to standing on top of the podium at Loretta Lynn’s MX, Carter Gray is already building a serious motocross résumé at just 13 years old. In this episode, host Heather Wilson Schiltz talks with Carter about how he got started in racing, what it felt like to finally win at Loretta’s after years of chasing that goal, and the work that happens behind the scenes to compete at a high level.

They also talk about racing for Team USA in France, learning how to stay calm under pressure and the role his coach and training program have played in his success. Plus, he provides insight into what recovery looks like after a back injury. Carter also shares what he enjoys outside of racing and which pros he looks up to.

🎧 What You’ll Hear in This Episode:

• How Carter got his start in riding and racing
• What it meant to win Loretta Lynn’s (AMA Amatuer National Motocross Championship) with his family waiting at the finish line
• His experience racing for Team USA in France and how different that track felt
• Why breathing and staying calm are such a big part of how he races smart
• What fans do not always see about the training and work behind the big moments
• How Driven MX and his support system have helped shape him as a racer
• What recovery looks like after breaking his back and having surgery
• The goals keeping him motivated as he works to get back on the bike
• Why Jett Lawrence and Eli Tomac are two riders he studies closely
• What Carter likes to do when he is not racing, from golf to basketball

📲 Connect with Carter Gray on Instagram and YouTube

SPONSORED CONTENT: If you're a racer looking to show sponsors how you can bring value to their company, visit HighGearSuccess.com to view services offered by High Gear Success for racers.

Support the show

-------------------------------------

Momentum: A Motorsports Podcast, powered by High Gear Success

👉 Want to connect or recommend a guest? Visit: MomentumMotorsportsPodcast.com

🔔 Subscribe on YouTube for more motorsports stories and strategies

📸 Follow @MomentumMotorsportsPodcast on Instagram + Facebook