Module 3: The Art of the Press Release
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Module 3: The Art of the Press Release
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About this listen
The press release is your formal invitation to the media to tell your story, and getting it right is crucial. In this module, we focus on the structure, language, and strategy behind an effective press release. You'll learn the components of crafting a headline that grabs attention, writing content that maintains it, and ensuring that your press release gets noticed by those who matter. We'll also cover distribution tactics to maximize your release's reach and impact.
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.