Veterinary technology is everywhere - so why do so many teams feel more stretched than supported? Recorded live at London Vet Show, host Jack Peploe is joined by Ben Sweeney (founder of Vidivet) to unpack tech saturation, burnout, and the gap between what tools promise and what practices actually experience. They explore hyper-personalisation, rebuilding trust after bad rollouts, and how tech can enhance human connection by protecting consult time and improving consistency for clients and teams.

In this episode of The Modern Veterinary Practice Podcast, Jack Peploe welcomes marketing strategist Matt Madden of Heedly to explore how veterinary clinics can shift from chasing volume to attracting the right clients. Matt shares insights from global brands like L’Oréal and Virgin, breaking down why clear messaging, transparent communication, and a strong marketing foundation are essential for practice growth and team wellbeing. From the psychology behind client behaviour to the future of AI in veterinary communication, this conversation gives practical, actionable advice for clinics wanting to grow with intention - not overwhelm.

In this moving episode, Jack Peploe speaks with Alice Hendy, MBE, founder of Ripple Suicide Prevention, about transforming tragedy into global impact. Alice shares the story behind R;pple, a digital tool that interrupts harmful online searches and redirects people toward immediate, compassionate support. Together they explore the role of tech in mental health, the responsibility of digital platforms, and what leaders across veterinary teams can do to build safer, more open cultures. A powerful conversation about empathy, innovation and protecting those who feel most alone.