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Modern Agent Marketing Girls

Modern Agent Marketing Girls

By: Chelsea Petersen & Kayla Fox
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About this listen

Welcome to the Modern Agent Marketing Girls Podcast, hosted by Chelsea Petersen and Kayla Fox. This podcast is your go-to resource for marketing your real estate business in a way that feels authentic, aligns with your life, and attracts clients you love. Chelsea brings years of experience teaching agents how to market the modern way through her Modern Agent Social Club. Kayla, a real estate agent who transformed her business using Chelsea’s strategies, joins as co-host to share actionable insights and real-life success stories. Each week, we’ll dive into topics like personal branding, building community around your business, standing out in your market, and leveraging social media to grow. We’ll also feature expert guests and top-performing agents to inspire you with fresh ideas and proven methods. Whether you’re a new agent or a seasoned pro, this podcast will help you create a marketing plan that showcases your professionalism and personality while making the process enjoyable and effective. Hit subscribe and join us every Tuesday for honest conversations, practical tips, and a few laughs along the way. Let’s grow your business the modern way—together! XOXO, The Marketing GirlsCopyright 2025 Chelsea Petersen & Kayla Fox Career Success Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • 21. Raise your Standards and Grow your Business
    May 20 2025

    We’re not saying hoop earrings and flower delivery subscriptions will change your business… but we’re also not NOT saying that.

    In this episode, Chelsea and Kayla are breaking down their personal “standards” as modern agents, the small but mighty habits that make a big impact. From making your bed and walking outside to showing up local and romanticizing your life like it’s a Nancy Meyers movie, this one’s a love letter to modern agents who want more from their work and their everyday.

    The girls discuss:

    ♡ Why romanticizing your everyday life makes you a better agent

    ♡ How to use movement, habits, and routines to boost energy and creativity

    ♡ Why showing up local is non-negotiable (no excuses!)

    ♡ The mindset shift that helps you define your own version of success

    Follow us on Instagram:

    ♡ Podcast: @modernagentmarketinggirls

    ♡ Chelsea Petersen: @hichelseapetersen

    ♡ Kayla Fox: @yourhomegirlkayla


    Subscribe to this show to stay up-to-date and get the latest episodes!

    GET YOUR 2025 TRENDING CONTENT IDEAS FOR REAL ESTATE AGENTS FREEBIE

    CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

    LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!


    Mentioned in this episode:

    ♡ Instagram: The Salesgirls

    ♡ Podcast episode: “Every Walk is an Opportunity to Grow the Brain | Annabel Abbs, 52 Ways to Walk” by the 1,000 Hours Outside Podcast

    ♡ Donald Miller’s podcast: Why That Worked

    ♡ Podcast episode: Skinny Confidential

    ♡ Book: Make Your Bed: Little Things That Can Change Your Life...And Maybe the World by Admiral William H. McRaven

    ♡ Strength Training Guide by Rachael’s Good Eats

    ♡ Instagram: Paige Desorbo

    ♡ Substack: Effortless Style with Natalie Borton

    ♡ Instagram: Mallory Ervin

    ♡ Book: The Seven Levels of Communication by Michael J. Maher


    This episode was edited by Adrienne Cruz.

    Show More Show Less
    58 mins
  • 20. The Personal Brand Refresh You've Been Looking For
    May 13 2025

    Hot take: You don’t need a $1,000 photoshoot to get beautiful, on-brand photos.

    In this episode, Chelsea and Kayla take you behind the scenes of their latest B-roll shoot and break down exactly how to plan a branded photo shoot that feels like you, whether you’re working with a pro or just your iPhone.

    From picking the perfect location and curating fun, story-driven props (hello, pink straws and pizza boxes!) to avoiding outfits you’ll instantly regret, they’re sharing all the inspo you need to capture content that actually works.

    If you want photos that stop the scroll, spark engagement, and feel totally on-brand, this is your playbook.

    The girls discuss:

    ♡ Why you don’t need a model home to get on-brand photos

    ♡ The real reason some content just doesn’t feel “you-enough” and how to fix it

    ♡ Creating your go-to brand prop basket for stories, reels, and everyday posts

    ♡ How to plan poses for a personal brand photoshoot

    ♡ What to wear, what to bring, and how to walk away with 20 hours of content in one day

    Follow us on Instagram:

    ♡ Podcast: @modernagentmarketinggirls

    ♡ Chelsea Petersen: @hichelseapetersen

    ♡ Kayla Fox: @yourhomegirlkayla

    Subscribe to this show to stay up-to-date and get the latest episodes!

    GET YOUR 2025 TRENDING CONTENT IDEAS FOR REAL ESTATE AGENTS FREEBIE

    CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

    LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!

    Mentioned in this episode:

    ♡ Grab our FREE Ultimate Modern Agent B-Roll List and our other freebies here!

    ♡ Home Studio List - find homes for photo shoots

    ♡ Tami O’Malley - interior design

    ♡ Create your own newspaper!

    ♡ Mallory Ervin - cowboy boot collection

    ♡ Jessica Garvin - Chelsea is obsessed with her puppy’s dog bed

    ♡ Shannon Gilland - movie listing reels


    This episode was edited by Adrienne Cruz.

    Show More Show Less
    1 hr and 2 mins
  • 19. Is It Unprofessional to Post About Your Kids? Let’s Talk About It.
    May 6 2025

    To all the modern agent moms: Between the minivan snack crumbs, preschool pickup lines, messy mornings, and client calls with Bluey playing in the background, there’s a personal brand story waiting to be told — and it’s the one your dream clients are dying to connect with.

    In this special Mother’s Day episode, the girls are breaking down exactly how to sprinkle motherhood into your brand without it feeling confusing, unprofessional, or like you have to share ALL of your family’s ups and downs online.

    They’re sharing their own journeys into motherhood, the lessons they wish more agents knew about blending personal life into their brand, and simple, no-stress ways to weave your stories into your content.

    The girls discuss:

    ♡ How to sprinkle motherhood into your marketing without making it all about motherhood

    ♡ How motherhood can help you connect with dream clients

    ♡ The big debate: Should you show your kids’ faces online?

    ♡ Why oversharing every messy moment can hurt your brand

    ♡ Easy story-driven content ideas for busy moms

    Follow us on Instagram:

    ♡ Podcast: @modernagentmarketinggirls

    ♡ Chelsea Petersen: @hichelseapetersen

    ♡ Kayla Fox: @yourhomegirlkayla

    Subscribe to this show to stay up-to-date and get the latest episodes!

    GET YOUR 2025 TRENDING CONTENT IDEAS FOR REAL ESTATE AGENTS FREEBIE

    CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

    LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!

    Mentioned in this episode:

    ♡ Natalie Ellis

    ♡ Nesting with Grace

    ♡ Pretty on Fridays

    ♡ Mallory Ervin

    ♡ The book Chelsea is dying to start reading: Say You’ll Remember Me by Abby Jimenez

    ♡ Modern Agent Marketing Girls podcast episode on how to build an email list

    ♡ Emma’s post on finding the best muffin spots

    ♡ Kayla’s book recommendations: Create Anyway by Ashlee Gadd and Until the Streetlights Come On by Ginny Yurich


    This episode was edited by Adrienne Cruz.

    Show More Show Less
    1 hr and 4 mins

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