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Modern Agent Marketing Girls

Modern Agent Marketing Girls

By: Chelsea Petersen & Kayla Fox
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Welcome to the Modern Agent Marketing Girls Podcast, hosted by Chelsea Petersen and Kayla Fox. This podcast is your go-to resource for marketing your real estate business in a way that feels authentic, aligns with your life, and attracts clients you love. Chelsea brings years of experience teaching agents how to market the modern way through her Modern Agent Social Club. Kayla, a real estate agent who transformed her business using Chelsea’s strategies, joins as co-host to share actionable insights and real-life success stories. Each week, we’ll dive into topics like personal branding, building community around your business, standing out in your market, and leveraging social media to grow. We’ll also feature expert guests and top-performing agents to inspire you with fresh ideas and proven methods. Whether you’re a new agent or a seasoned pro, this podcast will help you create a marketing plan that showcases your professionalism and personality while making the process enjoyable and effective. Hit subscribe and join us every Tuesday for honest conversations, practical tips, and a few laughs along the way. Let’s grow your business the modern way—together! XOXO, The Marketing GirlsCopyright 2025 Chelsea Petersen & Kayla Fox Career Success Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • 35. Overwhelmed by Marketing? This Monthly Checklist is Your New Best Friend
    Aug 26 2025

    Your energy is a luxury item, and you're about to stop wasting it on random content that goes nowhere. (Yes, we're channeling our inner Taylor Swift here because that woman knows a thing or two about being intentional with her time!)

    In this episode, Chelsea and Kayla are sharing the ultimate monthly checklist to help you get organized and see results from your marketing efforts. If you're tired of logging into Instagram and thinking "what should I post today?" or feeling like you're doing so much and gaining so little, you’re gonna want to click play on this episode immediately.

    The girls discuss:

    ♡ The power of signature posts that make people recognize your content

    ♡ How to turn your camera roll into community currency with monthly photo drops

    ♡ The weekly story strategy that gets people sliding into your DMs

    ♡ Why sending 1-2 emails a month is non-negotiable

    ♡ How to find your marketing community and stop feeling like you're doing this alone

    Follow us on Instagram:

    ♡ Podcast: @modernagentmarketinggirls

    ♡ Chelsea Petersen: @hichelseapetersen

    ♡ Kayla Fox: @yourhomegirlkayla


    Subscribe to this show to stay up-to-date and get the latest episodes!

    GET YOUR 2025 TRENDING CONTENT IDEAS FOR REAL ESTATE AGENTS FREEBIE

    CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

    LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!


    Mentioned in this episode:

    ♡ Instagram: Karrie Locher (chill mom tips)

    ♡ Book: Malibu Rising

    ♡ Past Episode: “25. The Soundbite Strategy: Why Repetition Builds Your Brand”

    ♡ Instagram: Becca Tilley

    ♡ Post: The summer I…

    ♡ Instagram: Pretty on Fridays


    This episode was edited by Adrienne Cruz.

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    1 hr and 1 min
  • 34. Stop Waiting for "Someday" and Start Investing in Yourself Today
    Aug 19 2025

    It doesn’t make sense to wait until you’re in shape to join a gym. In the same way, you can't expect a six-figure business with zero-dollar decisions.

    We've all been there, scared to make big investments in our future, but every successful realtorpreneurs understands that money is a tool, not something to hoard until the "perfect" moment arrives.

    In this episode, Chelsea and Kayla are breaking down the difference between treating real estate like a hobby versus running it like the business it actually is. From investing in your health and relationships to finally putting money behind your marketing, they're covering all the ways successful realtorpreneurs think differently about time, energy, and, yes, money.

    The girls discuss:

    ♡ Why you need to start acting like your future self today (not next month)

    ♡ The non-negotiable investments every realtorpreneur should make

    ♡ How to audit your time and money to see where you're actually investing

    ♡ The mindset shift from "I can't afford it" to "I can't afford not to"

    ♡ Why money needs to flow like air to keep your business breathing

    Follow us on Instagram:

    ♡ Podcast: @modernagentmarketinggirls

    ♡ Chelsea Petersen: @hichelseapetersen

    ♡ Kayla Fox: @yourhomegirlkayla


    Subscribe to this show to stay up-to-date and get the latest episodes!

    GET YOUR 2025 TRENDING CONTENT IDEAS FOR REAL ESTATE AGENTS FREEBIE

    CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

    LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!


    Mentioned in this episode:

    ♡ Podcast Episode: “My Exact Weekly Schedule That’s Made Me 5x More Productive” from The Everygirl Podcast

    ♡ Book: The Weekenders Club: Redefine Your Weekend, Redirect Your Life: Crafting the Life You Desire, One Weekend at a Time by Emily Judice


    This episode was edited by Adrienne Cruz.

    Show More Show Less
    1 hr and 1 min
  • 33. How to Audit Your Real Estate Marketing And Finally Get the Results You Want
    Aug 12 2025

    Ever feel like you're doing ALL the things with your marketing but still not seeing the results?

    In this episode, Chelsea and Kayla are doing a deep dive into exactly how to audit your own marketing to find those sneaky gaps that might be holding you back. They're breaking down the most common missing pieces they see when agents DM them asking "what am I doing wrong?" and giving you the framework to finally start building that sustainable, referral-generating business you've been working toward.

    The girls discuss:

    ♡ The #1 missing piece in most agents' marketing

    ♡ How to make your content feel conversational instead of promotional

    ♡ Why your stories are your secret weapon for building real relationships

    ♡ The face-to-camera challenge

    ♡ How to audit your time and money to focus on what matters

    ♡ Simple profile fixes that make you instantly more memorable and approachable

    Follow us on Instagram:

    ♡ Podcast: @modernagentmarketinggirls

    ♡ Chelsea Petersen: @hichelseapetersen

    ♡ Kayla Fox: @yourhomegirlkayla

    Subscribe to this show to stay up-to-date and get the latest episodes!

    GET YOUR 2025 TRENDING CONTENT IDEAS FOR REAL ESTATE AGENTS FREEBIE

    CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

    LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!


    Mentioned in this episode:

    ♡ Podcast: Giggly Squad

    ♡ Reel (sent by Ashley Voller): I wish Belly never turned pretty

    ♡ Reel: Conrad doing the dishes

    ♡ Reel: Wedding dresses for Belly

    ♡ Past Episode: “16. The Content Formula That Changes Everything”

    ♡ Reel: The pretty feed police

    ♡ Reel: Instead of doing this at mealtimes…

    ♡ Past Episode: “21. Raise your Standards and Grow your Business”


    This episode was edited by Adrienne Cruz.

    Show More Show Less
    1 hr and 1 min
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