Modelo Especial’s seemingly unstoppable rise to the top spot in the US beer market and why luck still played a big part cover art

Modelo Especial’s seemingly unstoppable rise to the top spot in the US beer market and why luck still played a big part

Modelo Especial’s seemingly unstoppable rise to the top spot in the US beer market and why luck still played a big part

Listen for free

View show details

About this listen

 The brewer of Modelo Especial, Constellation Brands, struck it lucky twice in the past 30 years: first in 1996, when Mexico’s Grupo Modelo awarded them an evergreen contract to import Corona Extra into the US; then in 2013 after trustbusters at the US Department of Justice forced a settlement on AB-InBev during its takeover of Grupo Modelo, which turned Constellation into an independent, fully integrated, and economically viable beer industry competitor. In this podcast Ina Verstl and Ernst Faltermeier lift the fog of history and tell an exciting story.

What listeners say about Modelo Especial’s seemingly unstoppable rise to the top spot in the US beer market and why luck still played a big part

Average Customer Ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.com.au reviews

Amazon Reviews
No Reviews are Available
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.