Moda, impulsos y estrategia
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.
Add to basket failed.
Please try again later
Add to Wish List failed.
Please try again later
Remove from Wish List failed.
Please try again later
Follow podcast failed
Unfollow podcast failed
Moda, impulsos y estrategia
-
Narrated by:
-
By:
About this listen
En el mundo vertiginoso del e-commerce, María Fernanda Martínez, Fashion Account Manager en TikTok Shop, nos habla sobre la fusión entre contenido, emociones e intuición. TikTok Shop no solo vende productos, vende experiencias; y detrás de cada compra impulsiva hay una estrategia milimétricamente pensada.
Conversamos sobre cómo el contenido, los creadores y la data se combinan para generar deseo, engagement y decisiones instantáneas. Un episodio que explora la psicología del impulso, el papel de la intuición en la moda y cómo las marcas pueden conectar con los consumidores en segundos.
No reviews yet
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.