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Marketing AI Radio

Marketing AI Radio

By: MarketingFrontier.ai
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About this listen

 Marketing AI Radio: AI in a Nutshell for Busy Marketing Leaders Welcome to Marketing AI Radio, your go-to podcast for actionable insights into the world of AI in marketing. Hosted by our virtual hosts, as well as AI marketing experts Jim Ewel and Melissa Reeve from MarketingFrontier.ai, we bring you bite-sized episodes packed with practical advice, real-world examples, and strategic tips to help busy Marketing leaders make sense of the crazy AI world. Each 5-10 minute episode is designed to give you the knowledge you need, fast—whether it's debunking AI myths, explaining strategies for implementing AI, or helping you navigate common challenges like change management and team buy-in. Perfect for marketing leaders on the go, our show is your shortcut to smarter, more efficient marketing. Tune in to stay ahead of the curve and discover how to get AI working for you—without the tech overwhelm.2024 Economics Marketing Marketing & Sales
Episodes
  • The EU AI Act and Marketing: What You Need to Know

    The EU AI Act and Marketing: What You Need to Know
    Feb 24 2025

    The EU AI Act and Marketing: What You Need to Know In this episode of Marketing AI Radio, we dive deep into the EU AI Act and its significant implications for marketers globally. We discuss the Act's four risk categories, its focus on transparency and consumer protection, and actionable steps marketers can take to ensure compliance and build trust. Join us to understand how to navigate this landmark legislation and leverage ethical AI for your marketing strategies.

    00:00 Introduction to the EU AI Act

    01:36 Risk Categories Explained

    01:52 Unacceptable Risk Practices

    03:50 High Risk AI Applications

    06:00 Limited and Low Risk Categories

    08:19 Key Compliance Deadlines

    09:03 Practical Steps for Compliance

    16:55 Opportunities in Ethical AI

    20:41 Conclusion and Resources
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    21 mins
  • Five AI Skills Every Marketer Needs to Future Proof Their Career

    Five AI Skills Every Marketer Needs to Future Proof Their Career
    Feb 5 2025

    In this episode of Marketing AI Radio, the hosts discuss the essential skills marketers need to thrive in the age of AI. They explore an article outlining five key skills: process optimization, coding basics, data fluency, experimentation, and AI-powered decision making. The hosts share insights, examples, and practical advice on how marketers can upskill and stay relevant in an increasingly AI-driven world.

    00:00 Introduction

    01:09 Skill 1: Process Optimization

    02:48 Skill 2: Coding Basics

    05:25 Skill 3: Data Fluency

    08:26 Skill 4: Experimentation

    11:26 Skill 5: AI-Powered Decision Making

    13:51 Conclusion
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    14 mins
  • Exploring Analytic AI with Guy Powell: Enhancing Marketing Effectiveness

    Exploring Analytic AI with Guy Powell: Enhancing Marketing Effectiveness
    Jan 18 2025

    Exploring Analytic AI with Guy Powell: Enhancing Marketing Effectiveness In this episode of Marketing AI Radio, host Melissa Reeve is joined by Guy Powell, an expert in leveraging AI for data-driven marketing. They explore the world of analytic AI, discuss the convergence in advertising channels, the use of generative AI, ethical and governance considerations, and challenges for new graduates entering the field of marketing. Guy also shares a healthcare use case demonstrating the impact of AI on marketing effectiveness.

    00:00 Introduction to Guy Powell

    10:04 Convergence in Advertising Channels

    13:42 Mainstream vs. Leading Edge AI Adoption

    15:35 New Roles in AI-Driven Marketing

    18:22 Ethical Concerns and Governance in AI

    29:01 Impact on New Graduates and Entry-Level Marketers

    34:23 Healthcare Use Case of AI in Marketing

    37:38 Closing Remarks

    The Backstory in Marketing - https://podcasts.apple.com/us/podcast/the-backstory-on-marketing-and-ai/id1608074631 ProRelevant - https://prorelevant.com/
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    39 mins
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