In this bite-sized chat, Jen is joined by Brayden from Your Salon Support, for a jargon free breakdown of the marketing terms every salon owner thinks they should know… but often doesn’t.

From marketing plans to AIO, social strategies to loyalty systems, Bray strips it all back so you know what matters, what you can ignore, and what actually moves the needle depending on whether you’re a solo operator or running a full team.

If marketing feels overwhelming or you’ve ever wondered “Do I really need all this?”, this is the episode that finally makes it make sense.

What we cover

• What a marketing plan actually is (and why it’s the foundation of everything)
• How a social media plan differs — and why it should never exist in a vacuum
• Why EDMs (email direct marketing) are the most underrated sales tool in the industry
• The rise of AIO and how ChatGPT is literally recommending salons
• The non-negotiables for solos vs. small salons vs. larger teams

If you’ve been feeling lost in the marketing maze, this Mini Moment is your permission slip to simplify, streamline and get strategic. Let’s make tech (and marketing) sexy, one clear plan at a time.

Timestamps

00:00 Introduction to Marketing Terminology

00:40 Understanding Marketing Plans

01:30 Crafting Effective Copy

05:02 Social Media Strategies

05:50 Email Direct Marketing (EDM)

08:57 The Importance of a Website

11:31 Artificial Intelligence Optimisation (AIO)

14:57 Tailoring Strategies for Solo Operators and Salons

16:09 Conclusion and Final Thoughts

Mentioned in this episode:

https://www.salonrising.com

💛 A HUGE Thank You to Our Podcast Sponsors - Timely

We’ve partnered with Timely to bring you something special:

➡ Enjoy a 14 day free trial to see how Timely can transform your salon.

➡ New customers get 50% off their first 3 months.

If you've been thinking about levelling up your salon systems, this is your moment. Timely is designed specifically for salons. Helping you manage bookings, clients, staff, and more with ease.

Use the code SALONRISING at checkout or click the link below to to claim the offer. 👇

Timely

🎧 Event Spotlight: THIS GENERATION

THIS GENERATION, presented by Monique McMahon, is a one-day, industry-led education experience bringing together three hair artists and three unique creative perspectives.

Joining Monique on the day are Taylah Jones and UK award-winning colourist Luci Green, sharing modern technique, global trends and ideas you can take straight back behind the chair.

The day also includes a business and mindset conversation supported by Salon Rising, with Jen and Samara attending on the day.

📍 Edwards & Co Fortitude Valley
🗓 Monday, 2 March 2026

🎟 Tickets are limited — find all the details via the link below 👇

This Generation