Mini Episode: Ben & Jerry's
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Mini Episode: Ben & Jerry's
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About this listen
Episode 75: We all know Ben & Jerry’s for their flavorful pints of ice cream concoctions with clever, now-household names like “Americone Dream” and “Cherry Garcia.”
However, even many ice cream enthusiasts are unfamiliar with the humble beginnings of Ben Cohen and Jerry Greenfield—two childhood friends that set out to create an ice cream shop in Burlington, Vermont with one sweet idea and no prior business experience.
In this mini-episode, you’ll hear about:
- How Ben Cohen and Jerry Greenfield decided to go into the ice cream business together
- Greenfield’s distinct advantage for creating the chunk-filled scoops the company is known for
- The top two business lessons from Ben & Jerry that you can apply to your journey
- How Ben & Jerry amplify the company’s social mission to this day
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