Around a fire, good ideas catch. In this first episode of Project Campfire, host José Cotto, Managing Partner of Sketch To Growth, sits with John Glover, S2G™ leader and founder of Quality Revenue, to unpack how natural systems apply to sales: mimicry, timing, and signal. John shares how he turned a “dead” territory into 1200% growth, why writing in codified language that feels like internal comms cuts through the noise, and what happened when he tested nature-pattern outreach that delivered 70–80% open rates.

You’ll learn

• How to mine years of CRM noise to find real buying signal

• Mimicry: write like trusted internal voices (CFO, board)

• Align the hook with the help so the offer lands

• Timing ideas, including Fibonacci-style cadences

• A simple model: mimicry, fractal efficiency, swarm intelligence, symbiosis

Guest

John Glover, founder of Quality Revenue – systems for predictable sales growth. As a Sketch To Growth™ leader, John helps CEOs and founders grow their revenue strategy - from ICP and messaging to territory design, playbooks, vetting sales personnel, sales training, and deal coaching - creating repeatable pipeline and 2–5x conversion for mid-market and enterprise teams.

About Project Campfire™

Leaders gather close to share real stories, fresh techniques, and the sparks that become tomorrow’s wins. Pull up a chair, follow the show, and pass the flame.

About Sketch To Growth™

Sketch To Growth™ is a team of 12 founder-operators who partner with CEOs as fractional leaders across strategy, technology, sales, and capital. We close leadership gaps, install proven playbooks, and drive execution that shows up on the P&L.

S2G™ Track record: +30 combined exits, $133M in realized revenue, $72M in new pipeline with ~$2M typically generated in 120 days, and average savings of $721K at the C-Suite and $487K in operations.

Faster wins, measurable impact in 30–60 days, and a stronger org when we leave. Explore: sketchtogrowth.com