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Million Dollar Landscaper Podcast

Million Dollar Landscaper Podcast

By: Scott and Kati Molchan | Landscaping Green Industry
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Proven practical tips and advice on running and growing your landscape businessCopyright © All rights reserved. Economics Leadership Management Management & Leadership
Episodes
  • Why Your Google Ads Aren’t Working (and How to Fix Them)- MDL Episode 360
    Jul 18 2025

    Ever feel like you’re paying Google—but not getting paid?

    In this episode, Scott sits down with Katie Kingsbery of Revkey to unpack why most landscapers struggle with Google Ads—and how to finally make them work. If you’ve ever burned through your budget and ended up with zero real leads, this one’s for you.

    You’ll learn:

    ✅ Why showing up on Google is about more than just clicks—it’s brand credibility

    ✅ The #1 website mistake that kills your conversions (and how to fix it)

    ✅ How to target high-quality homeowners instead of tire-kickers

    ✅ The truth about keywords, budgets, and why DIY Google Ads usually fail

    ✅ Smart tips to stop wasting money and start getting leads that actually close

    Katie and Scott cut through the fluff and get real about how Google Ads actually work for landscaping businesses. From landing pages to targeting tricks, this is the guide you wish you had before clicking "Start Campaign."

    🎯 Quick win: Still sending ad traffic to your homepage? Stop. Send them to a page that speaks to exactly what they’re searching for—patios, cleanups, or whatever you’re selling.

    👉 Want to learn more or see if Google Ads can actually work for your landscaping business?

    Head to www.revkey.com or email Katie directly at katiek@revkey.com to get started.

    📒 Show Notes 📒

    Our mission here at Million Dollar Landscaper is to help you grow a profitable landscaping business.

    Here are the ways to work with us here at Million Dollar Landscaper:

    ⚡️PODCAST: Listen to the podcast https://www.milliondollarlandscaper.com/podcast

    ⚡️PROGRAMS: Learn about our online courses at: https://www.milliondollarlandscaper.com/workwithus

    ⚡️YOUTUBE: Check out our videos at https://www.youtube.com/c/MillionDollarLandscaper

    Connect with Scott Molchan on Social Media:

    Facebook: https://www.facebook.com/milliondollarlandscaper

    Instagram: https://www.instagram.com/milliondollarlandscaper/

    We would really appreciate it if you would leave us a review at: https://podcasts.apple.com/us/podcast/million-dollar-landscaper-podcast/id1367445237

    TOOLS AND APPS WE RECOMMEND

    -Cycle CPA: Accounting Services For The Green Industry & Service-Based Businesses, Bringing a business mind to accounting. https://t2m.io/H4hkcEg

    -Green Frog Web Design: Green Frog understands the struggle of finding a dependable website designer as a lawn and landscape company. Their aim is to demystify web design and foster trust to help your business grow. http://mdl.coach/greenfrog

    This video is sponsored. Some links are affiliate links which means if you buy something, we'll receive a small commission.

    #GoogleAdsForLandscapers #LandscaperLeadGeneration #StopWastingAdSpend #BetterLeadsNotMoreClicks #LandscaperMarketingTips #MillionDollarLandscaper #AdsThatConvert #RevkeyResults #GetFoundOnGoogle #SmartAdsSmartLeads #NoMoreTireKickers #LandscapingBusinessGrowth #LocalLeadsLocalJobs #ClickToClient #SearchAdsStrategy #LandscaperROI #PayPerClickThatPays #DigitalMarketingForContractors #OnlineAdsForLandscapers #GrowWithGoogleAds #RevKey #KatieKingsbery #ScottMolchan

    Disclaimer: Please see the link for our disclaimer policy for our videos and podcasts on the Million Dollar Landscaper Podcast and YouTube channels. https://www.milliondollarlandscaper.com/disclaimer

    Show More Show Less
    51 mins
  • Cheap Lawn Care? Why Your Brand Might Be Costing You Thousands- MDL Episode 359
    Jul 11 2025

    Ever feel like your work looks pro—but your business doesn’t?

    In this episode, Scott sits down with Ezra McCarthy of Green Frog Web Design to unpack the truth about branding for landscapers—and why it has nothing to do with your logo.

    If you’ve ever lost a job to a “cheaper” competitor, this one’s for you.

    You’ll learn:

    ✅ Why your truck, quote, and crew say more than your Facebook page ever could

    ✅ The difference between branding and marketing (and how most landscapers get it wrong)

    ✅ Real talk on websites, logos, and what customers really notice

    ✅ How branding helps you charge more—and attract clients who actually pay on time

    ✅ The simple fix to make your business look like it’s worth the price

    Ezra and Scott don’t pull punches—this is straight talk about why your image matters, how to stop looking like a one-man show (even if you are), and how to build trust before you even pick up the phone.

    🎯 Quick win: Walk outside, look at your truck, and ask yourself—“Would I pay top dollar to hire this guy?”

    📒 Show Notes 📒

    Our mission here at Million Dollar Landscaper is to help you grow a profitable landscaping business.

    Here are the ways to work with us here at Million Dollar Landscaper:

    ⚡️PODCAST: Listen to the podcast https://www.milliondollarlandscaper.com/podcast

    ⚡️PROGRAMS: Learn about our online courses at: https://www.milliondollarlandscaper.com/workwithus

    ⚡️YOUTUBE: Check out our videos at https://www.youtube.com/c/MillionDollarLandscaper

    Connect with Scott Molchan on Social Media:

    Facebook: https://www.facebook.com/milliondollarlandscaper

    Instagram: https://www.instagram.com/milliondollarlandscaper/

    We would really appreciate it if you would leave us a review at: https://podcasts.apple.com/us/podcast/million-dollar-landscaper-podcast/id1367445237

    TOOLS AND APPS WE RECOMMEND

    -Cycle CPA: Accounting Services For The Green Industry & Service-Based Businesses, Bringing a business mind to accounting. https://t2m.io/H4hkcEg

    -Green Frog Web Design: Green Frog understands the struggle of finding a dependable website designer as a lawn and landscape company. Their aim is to demystify web design and foster trust to help your business grow. http://mdl.coach/greenfrog

    This video is sponsored. Some links are affiliate links which means if you buy something, we'll receive a small commission.

    #LandscapingBranding, #StandOutFromTheCompetition, #TrustAndAuthority, #ChargeWhatYoureWorth, #ProfessionalLandscaper, #MillionDollarLandscaper, #BrandingForContractors, #LandscaperMarketingTips, #ServiceBusinessBranding, #ClientPerceptionMatters, #LookLegitGetHired, #LandscaperGrowth, #BrandingThatBooksJobs, #NoMoreCheapClients, #LevelUpYourLook, #ConsistentBranding, #CrewBossBranding, #WebsitesForLandscapers, #SmallBusinessBranding, #HighEndLandscapingClients

    Disclaimer: Please see the link for our disclaimer policy for our videos and podcasts on the Million Dollar Landscaper Podcast and YouTube channels. https://www.milliondollarlandscaper.com/disclaimer

    Show More Show Less
    45 mins
  • What to do when "You're too expensive"
    Jul 4 2025

    Ever had a homeowner say, “You’re too expensive”—and not know what to say next?

    In this episode, Kati breaks down exactly how to handle price objections without getting defensive or dropping your pants (your prices, that is).

    You’ll learn:

    ✅ Why “too expensive” is usually just a conversation starter

    ✅ The power of “What” questions to uncover what the customer really cares about

    ✅ How to turn sticker shock into a sale (with mulch, patios, or planting beds)

    ✅ Real-world scripts and responses you can steal today

    ✅ How to use AI (yep, even ChatGPT) to practice these conversations

    Kati walks you through examples word-for-word so you can confidently answer price pushback—and sell the value, not just the job.

    🎯 Try this on your next estimate: ask, “What would you need to see to feel good about this investment?” Then shut up—and let them talk.

    📒 Show Notes 📒

    Our mission here at Million Dollar Landscaper is to help you grow a profitable landscaping business.

    Here are the ways to work with us here at Million Dollar Landscaper:

    ⚡️PODCAST: Listen to the podcast https://www.milliondollarlandscaper.com/podcast

    ⚡️PROGRAMS: Learn about our online courses at: https://www.milliondollarlandscaper.com/workwithus

    ⚡️YOUTUBE: Check out our videos at https://www.youtube.com/c/MillionDollarLandscaper

    Connect with Scott Molchan on Social Media:

    Facebook: https://www.facebook.com/milliondollarlandscaper

    Instagram: https://www.instagram.com/milliondollarlandscaper/

    We would really appreciate it if you would leave us a review at: https://podcasts.apple.com/us/podcast/million-dollar-landscaper-podcast/id1367445237

    TOOLS AND APPS WE RECOMMEND

    -Cycle CPA: Accounting Services For The Green Industry & Service-Based Businesses, Bringing a business mind to accounting. https://t2m.io/H4hkcEg

    -Green Frog Web Design: Green Frog understands the struggle of finding a dependable website designer as a lawn and landscape company. Their aim is to demystify web design and foster trust to help your business grow. http://mdl.coach/greenfrog

    This video is sponsored. Some links are affiliate links which means if you buy something, we'll receive a small commission.

    #LandscapingSalesTips #HandlePriceObjections #LandscaperConfidence #CloseMoreJobs #SellYourValue #MillionDollarLandscaper #LandscapingBusinessTips #WhatQuestionsWork #KnowYourWorth #SalesTrainingForLandscapers #LandscaperMindset #ClientCommunication #HighEndLandscaping #LandscaperGrowth #OvercomeObjections #NoFluffAdvice #CrewBossHacks #ServiceBusinessSales #LandscaperScripts #ProfessionalLandscaper

    Disclaimer: Please see the link for our disclaimer policy for our videos and podcasts on the Million Dollar Landscaper Podcast and YouTube channels. https://www.milliondollarlandscaper.com/disclaimer

    Show More Show Less
    15 mins

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