Miles Kubheka left his corporate job to start selling boerewors rolls … and built an empire
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About this listen
What happens when a systems engineer trades his corporate salary for a grill? Miles Kubheka's story will completely change how you think about entrepreneurship, food security, and building scalable solutions. Plus, Yusuf Limbada, Head of Trade: Prepared, Bakery and Frozen, explains why he never tells people that he works at Woolworths at a braai.
New episodes every Wednesday Brought to you by Woolworths Produced by POP24
Sources:
Shop the Snack & Yap products: https://www.woolworths.co.za/cat/_/N-o3pw8w?Exact=true
Read the transcription of the podcast here: https://www.woolworths.co.za/corporate/cmp215993
Disclaimer: https://www.woolworths.co.za/corporate/cmp215994
Source for stats on screen at 18:57 and 19:24: https://www.woolworthsholdings.co.za/woolworths-marks-world-food-day-by-strengthening-its-commitment-to-food-security/
Detailed info on the Woolies Good Business Journey: https://www.woolworthsholdings.co.za/wp-content/uploads/2025/11/2025-Good-Business-Journey-Report.pdf
Find out more about Miles Kubheka: https://mileskubheka.com
The restaurant and brand he started, and has since sold:
https://www.vuyos.co.za
Gcwalisa shops: https://www.gcwalisa.com
Read more about DIME and the UN: https://www.undp.org/south-africa/projects/digital-innovation-modernising-independent-economy-dime
Sphazamisa app: https://www.sphazamisa.co.za
Visit the Wakanda food accelerator: https://wakanda.org.za