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We are delighted to bring you an insightful conversation with Mignon van Halderen—Author of the definitive book Thought Leadership: how to take a progressive position towards societal change, Partner at the Reputatie Groep (Reputation Group), and academician. In conversation with Pavan R Chawla, Founder-Editor of Mediabrief.com

If you have read her work, this podcast episode is your chance to hear her elaborate on the "fuzzy" nature of corporate influence. Joined by host Pavan R. Chawla, Mignon argues that thought leadership is not something you can claim—it is "in the eye of the beholder".

Key moments in this conversation:

• Authenticity vs. Claims: Why boasting about the "caliber" of your staff isn't enough.

• Novel Points of View: How to find a fresh perspective that "triggers" your audience, using examples like Dove and major societal themes like inclusivity and climate change.

• From Reactive to Proactive: Mignon explains why companies need a narrative "backbone" to stop scrambling for answers on big issues.

• A Strategic Playbook: Mignon invites listeners to use her insights as a "playbook" to engage stakeholders and collaborate on important themes.

This episode is essential listening for every custodian of Brand and C-Suite Reputation.

Tune in to this episode of CommsCast, The Reputation Podcast Powered by Adfactors PR, to hear Mignon van Halderen share her expertise.