Michael R. Payne : Fast Tracks and Dark Deals
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Michael R. Payne : Fast Tracks and Dark Deals
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About this listen
Michael Payne has spent his whole working life in the sports marketing business.
In his autobiography he tells how sport became big business.
In this wide ranging conversation we discuss how the Olympics were saved from oblivion, whether FIFA were right to award Donald Trump a special peace prize.... and the major challenges facing sport in our connected digital age.,
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