As an eCommerce marketing coach and holistic marketing strategist, I have worked with hundreds of online stores, and a lot of the time, they are pushing customers away without even realizing it.

In today’s episode, I'm going to share three common mistakes that online store owners make, how they actually push customers away without even realizing they're doing it, and how you can flip that to start attracting more customers and making more sales.

This episode can help you analyze your own marketing and see if you are making these mistakes.

I hope you enjoy the episode.

Megan’s Instagram - https://www.instagram.com/meganwinter/

In today's episode, we are diving deep into one of the metrics that acts as a really key metric in making informed decisions for your online store: CPA, or Cost Per Acquisition.

Discover what CPA is, how to calculate it, and understand what a 'good' CPA means for your unique business. CPA isn't one-size-fits-all; it's influenced by factors like customer lifetime value and product order averages.

This is a tactical episode packed with insights, so grab a pen and paper—you won't want to miss this!

I hope you enjoy the episode.

Links mentioned in the show:

Megan’s Instagram - https://www.instagram.com/meganwinter/

I recently had an article published in Inside Small Business: Meta ad strategy: How to slash costs and boost performance with stronger creative. As a marketing strategist who specialises in Meta ads, in this piece, I explain what makes a successful Meta ad, breaking down a case study of a business she worked with. In today’s episode I am going to breakdown the casestudy and share with you how you can sell more on your online store using meta ads - with great creative.

Learn how to run your own ads like a pro: The ROAS Lab

Let us take the wheel and run your ads for you: Done-for-you Meta Ads

Unsure which option is right for you: Take the quiz

Lume on Instagram: @lumemarketing

Megan on Instagram: @meganwinter

Inside Small Business article: ​​here