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Message Engineer for the Medtech Startup Show

Message Engineer for the Medtech Startup Show

By: Maureen Shaffer
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Welcome to Message Engineer for the Medtech Startup Show! What I hear over and over again is the struggle with creating clear, compelling and competitive messaging that resonates, particularly for the medical device, medtech, health tech and digital health technology (DHT) startup.

Every month we are turning to some of the leading lights in the medical device business world to learn how to be successful with customer-facing messages to drive funding and revenue for growing medtech startups. We will also explore message failures and learning so we can all rise together to deliver better patient outcomes.

Medical Device messaging is complicated – patients, healthcare providers (HCPs) including physicians, healthcare insurance payers, buyers such as hospitals and integrated delivery networks (IDNs), ambulatory surgery centers (ASCs), and more. Internally, marketing works with a cross-functional team for message and marketing approval, including regulatory, clinical, and legal. Additionally, the message must well work for the sales force and, often, global distribution partners.

I'm Maureen Shaffer, the host of Message Engineer podcast, and I've been in the medical device field for thirty (30) years now. I am a three-time Vice President of Marketing who has led small medical device startups through multiple Series A and Series B funding rounds – and one IPO. I started as a biomedical engineer and came up through product marketing management. I understand the joys and challenges of innovation in a highly regulated space. You can also find us the video podcast on YouTube!

Mingletoe LLC. All rights reserved. Economics Hygiene & Healthy Living Leadership Management & Leadership Marketing Marketing & Sales Physical Illness & Disease
Episodes
  • What If Sales Did MedTech Design + Dev? With guest, Jason Scherer, CEO, VitaTek.io

    What If Sales Did MedTech Design + Dev? With guest, Jason Scherer, CEO, VitaTek.io
    Mar 5 2024
    From napkin sketch to sales revenue! Our latest guest has built a completely vertically integrated medical device development company, taking inventor ideas, translating them into products with all the necessary checks and balances, and launching them into their early stage surgical sales force!I am Maureen Shaffer, Host of the Message Engineer for the Medtech Startup show and CEO of message and market advisory, Mingletoe. In this episode, I share my insightful conversation with Jason Scherer, CEO of vertically integrated medical device development company, VitaTek, which takes devices from napkin sketch to sales revenue. Previously, Jason spent 15 years as a top tier, award-winning surgical sales manager. I thoroughly enjoyed talking with Jason about how he applies the focus and speed of sales along with key opinion leader relationships to full medical device development, from sketch to sales.We dive deep into the world of contract device development and discuss how to accelerate medical device and medtech development and reduce time to market.Overall, this episode is full of insightful and thought-provoking discussions about medtech design and development, including the topics below. I highly recommend giving it a listen or watch and joining the conversation online!🔥 The Unique Sales Approach🔥 Balancing Features and Costs for Success🔥 The Evolution from Larger to Smaller Devices🔥 Essentials for Launching Surgical Devices in MedTech🔥 The Rapid R&D Approach in MedTech🔥 Navigating Risks in MedTech Launches🔥 From Complaint Handling to Customer Messaging🔥 The Advantage of Onsite Engineering in MedTech Manufacturing🔥 Why Offshoring Is Not Always Smooth Sailing in MedTech🔥 How Weekly Meetings Transform MedTech DevelopmentLINKS AND REFERENCES🎬 WATCH this video episode and subscribe for morehttps://youtu.be/31O5Ba2rQHQ🎧 LISTEN to the full episode on the Message Engineer Podcast everywhere! Including Apple Podcast, Audible, Google and Spotify. 💬 ASK “Alexa, play Message Engineer podcast” on any Amazon Echo or smart speaker product.🍃 FOLLOW Jason Scherer https://www.linkedin.com/in/jason-scherer-69b81675/🍃 FOLLOW Maureen Shaffer: https://www.linkedin.com/in/maureenashaffer/_________________________________🚀 Messy message strategy? DM Maureen on LinkedIn!Exit the messaging struggle bus! MedTech messaging is challenging and complex. On the Message Engineer Show we dissect best practices for messaging in the ever-changing health care field from prominent CEOs and influencers who have a word or two to say about what makes for GREAT messaging. Jump into the express lane to the best engineered messages and follow along! We engineer clear, compelling, and competitive messages to close successful fundraising (seed, Series A, Series B) and grow revenue for medical device, health tech, and medtech startups using the Message Engineer(tm) Roadmap.☎️ Get 1:1 Advice https://calendly.com/maureenshaffer🔗 Connect https://www.linkedin.com/in/maureenashaffer/🎧 Listen https://podcasts.apple.com/us/podcast/message-engineer-for-the-medical-device-startup/id1609884245#medicaldevice #medtech #startup #messageengineer #strategy #startups #medicaldevices #message #marketing #market #funding #revenue #digitalhealth #healthtech #founderDisclaimerThe information contained in this presentation and/or podcast is provided for informational and educational purposes for private, non-commercial use only.Your use of this material does not establish a professional relationship.This material is not a substitute for a private, independent consultation with an attorney, regulatory, medical or other professional selected to advise you after a full investigation of the facts and details relevant to your matter.Users of this material are advised to do their own due diligence when it comes to making business decisions and all information, products, and services that have been provided should be independently verified by your own qualified professionals.©2024 Mingletoe LLC. All Rights Reserved.
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    52 mins
  • Learn Surprising Ways to Use Data with Paul-Lukas Hoffschmidt, Founder and CEO, Alpha Sophia | Host, Maureen Shaffer

    Learn Surprising Ways to Use Data with Paul-Lukas Hoffschmidt, Founder and CEO, Alpha Sophia | Host, Maureen Shaffer
    Dec 11 2023

    In this episode of the Message Engineer podcast, host Maureen Shaffer, CEO, Mingletoe, shares her insightful conversation with health care data provider, Paul-Lukas Hoffschmidt, Founder and CEO of Alpha Sophia. Paul created Alpha Sophia to get to the heart of data needed for young medtech and digital health startups to scale rapidly and well, without the exorbitant cost burden of others. Paul is also an experienced angel investor with multiple investments in new innovations.

    This data-packed episode is full of insightful and thought-provoking discussions about healthcare data, how to use it to determine target markets, including early adopter physicians, healthcare facilities such as hospitals inpatient and outpatient, ambulatory surgery centers, and others. I highly recommend giving it a listen or watch and joining the conversation online!

    🔥 Data to Insight to Action: Navigating Uncertainty

    🔥 Retargeting Insights

    🔥 Medtech Messaging Pro

    🔥 Signals and Personas

    🔥 Signal Filtering Pro

    🔥 Data Mastery Innovator

    🔥 Combined Data Strategist

    🔥 Precision Networking Strategist

    🔥 Healthcare Data Insights

    🔥 Limited Budget is Startup Advantage

    🔥 Message Testing Expert

    🔥 Honesty and Feedback Advocate


    LINKS AND REFERENCES

    Three (3) FREE physician profiles from Alpha Sophia! https://www.alphasophia.com/maureen

    Alpha Sophia https://www.alphasophia.com

    🎬 WATCH this video episode and subscribe for more https://youtu.be/Y4vmeEEr8JE

    🎧 LISTEN to the full episode on the Message Engineer Podcast everywhere! Including Apple Podcast, Audible, Google and Spotify.

    💬 ASK “Alexa, play Message Engineer podcast” on any Amazon Echo or smart speaker product.

    🍃 FOLLOW Paul-Lukas Hoffschmidt https://www.linkedin.com/in/hoffschmidt/

    🍃 FOLLOW Maureen Shaffer: https://www.linkedin.com/in/maureenashaffer/

    🚀 Want help with your market and message strategy? DM Maureen on LinkedIn!
    Show More Show Less
    58 mins
  • Unmasking the Secrets of a Neurodivergent ADHD Founder in Medtech with Jeremy Nagel, Focus Bear

    Unmasking the Secrets of a Neurodivergent ADHD Founder in Medtech with Jeremy Nagel, Focus Bear
    Jul 24 2023

    Welcome to the Message Engineer Show with your host, Maureen Shaffer.

    In this episode of the Message Engineer Podcast for medtech startups, we have a fascinating conversation with Jeremy Nagel, the CEO of FocusBear. As a neurodivergent software developer turned startup founder, Jeremy brings a unique perspective to the world of entrepreneurship. He successfully sold his prior startup, Smooth Messenger, to MessageMedia in 2022 and now serves as a product manager at MessageMedia. Join us as we dive deep into Jeremy's latest venture, FocusBear, an innovative productivity and work-life balance app specifically designed for individuals with ADHD. We explore the challenges of founding companies, the intricacies of raising funds, and the importance of properly understanding and connecting with neurodivergent audiences. As a medical device startup, it's crucial to grasp the nuances of messaging neurodivergent individuals, and Jeremy sheds light on what is often missed in this respect. Gain valuable insights into the world of ADHD, and discover how FocusBear is transforming the lives of those with this condition. Don't miss this engaging and informative interview with Jeremy Nagel, the visionary CEO of FocusBear, as we unravel the secrets to effective communication with neurodivergent audiences. Tune in now!


    #neurodivergent #interview #CEO #FocusBear #messaging #audience #JeremyNagel #community #neurodiversity #communication #interviewseries #insightful #awareness #conversation #neurology #inclusion #diversityandinclusion #neuroscience #autismacceptance #mentalhealth


    ___________________

    Exit the messaging struggle bus! Medical device messaging is challenging and complex. On the Message Engineer Show we dissect best practices for messaging in the ever-changing health care field from prominent CEOs and influencers who have a word or two to say about what makes for GREAT messaging. Jump on the express lane to the best engineered messages and follow along! We engineer clear, compelling, and competitive messages to drive successful fundraising (seed, Series A, Series B) and grow revenue for medical device, health tech, and medtech startups.


    ☎️ Get 1:1 Advice https://calendly.com/maureenshaffer

    🔗 Connect https://www.linkedin.com/in/maureenashaffer/

    🎧 Listen https://podcasts.apple.com/us/podcast/message-engineer-for-the-medical-device-startup/id1609884245


    #medicaldevice #medtech #startup #messageengineer #strategy #startups #medicaldevices #message #marketing #market #funding #revenue


    © Copyright Mingletoe LLC. All Rights Reserved.
    Show More Show Less
    1 hr and 5 mins

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