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Merch Culture

Merch Culture

By: Rich Santo Carlo Oviedo & The Culture Crew
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About this listen

 A podcast dedicated to the merch game. We talk about all things garments, decoration, business, tech, music, and more. Hear success stories from leaders in the space and take away tips and tricks to build your brand; for the designers, purchasing agents, road guys, and dreamers.2023 Art Economics Marketing Marketing & Sales
Episodes
  • Automate to Elevate: Using Robotics & Automation to Redefine Efficiency

    Automate to Elevate: Using Robotics & Automation to Redefine Efficiency
    May 29 2025

    Imagine a robot catching hot garments off the production line—no more physical strain on employees! We talk about our newest team member, 'Robo One,' designed to handle repetitive tasks and allow our team to focus on more skilled work. This shift not only boosts productivity but also improves job satisfaction. Learn more about our journey into workplace robotics and automated features in this episode.
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    39 mins
  • Tariffs: Explained from an American Manufacturer

    Tariffs: Explained from an American Manufacturer
    Apr 17 2025

    In this episode, we break down the impact of the latest trade tariffs on the fashion & apparel industry.

    Whether you're a consumer, an apparel entrepreneur, or just tariff-curious, this is the real talk behind the headlines. No fluff, no politics—just insights and firsthand stories from the factory floor.
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    21 mins
  • The Best Strategies for Crafting a Legendary Brand from Scratch

    The Best Strategies for Crafting a Legendary Brand from Scratch
    Mar 24 2025

    In this episode, we explore strategies for building a successful brand, focusing on product development and manufacturing choices.

    • The benefits of starting with core styles—trusted, pre-existing products—versus creating custom products, which offer unique branding opportunities but come with higher risks.
    • Navigating domestic and overseas manufacturing options.
    • Engaging with your audience to understand their needs.
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    19 mins

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