Melissa Artlip — Building a Global Brand Through Relationships, Structure, and Creativity
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Melissa Artlip — Building a Global Brand Through Relationships, Structure, and Creativity
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About this listen
In this conversation, Melissa Artlip, the marketing manager of global brand at Bobcat, shares insights on the challenges and strategies of managing a global brand. She discusses the importance of adaptability in both parenting and marketing, the significance of relationships in effective communication, and the need for a cohesive brand strategy that resonates across all levels of the organization. Melissa emphasizes the balance between structure and creativity, advocating for a collaborative approach to marketing that aligns with the brand's vision and goals.
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